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Can we leverage behavioral nudge in designing loyalty campaigns in banks? As a known fact, retaining existing customers cost almost a fifth of acquiring new ones. Quite evidently, banks are always ver...
Can simple but effective “nudge” theory based behavioral targeting drive higher acquisition for banks? Banks regularly struggle to achieve higher marketing efficiency in a complex and volatile busines...
Almost every bank is trying to put together the digital onboarding transformation jigsaw in bits and pieces. This is no longer an item for the wish list, but a necessity. Many banks such as Barclays a...