Alex Kreger

The Secret Weapon of Modern Banks: How Financial Product Design Increases Profits

Customers no longer measure a bank by the magnificence of its buildings but by the quality of its digital product. The digital user experience (UX) is now the primary lens through which the majority of customers perceive the bank's brand, and it plays a critical role in shaping customer loyalty and trust. Digital products are becoming the founda

23 September 2024 /retail /devops Innovation in Financial Services

Customer Experience Gap in Digital Banking: Why It Matters and How to Close It

Banks and financial institutions are under immense pressure to innovate and modernize their services. The goal is clear: enhance customer experience (CX) to stay competitive in a market where customer expectations are higher than ever. However, significant investments and hard work do not always translate into success. This article explores a rea

16 September 2024 /retail /devops Banking Strategy, Digital and Transformation

Digital Transformation in Banking: Get Rid of Illusory Expectations to Avoid Failure

The term "digital transformation" has become a buzzword in the banking sector, its popularity doubling over the past year, according to Google Trends. There are 114 million results in Google Search, and financial institutions boast about their revolutionary approaches, their seamless integration of cutting-edge technology and their forw

10 September 2024 /retail /devops Innovation in Financial Services

Ready for Takeoff? What Boeing Struggles Reveal About Digital Banking

What do bank customers have in common with two NASA astronauts who were recently stuck in space for 8 months instead of 8 days? At first glance, not much. But if we dig deeper, the issue goes beyond a malfunction in Boeing’s Starliner capsule. NASA made a tough call on August 24, 2024: it was too risky to bring two astronauts, Butch Wilmore and S

02 September 2024 /ai /predictions Innovation in Financial Services

The UX Playbook for Financial Services: 15 Design Strategies Every Bank or FI Can Use

Financial product owners face unique challenges that require staying ahead of the curve with innovative design strategies. Financial services must not only be efficient and user-friendly but also align with business goals and regulatory requirements. The key to success lies in mastering design concepts that enhance user experience, streamline cont...

27 August 2024 /retail /devops Innovation in Financial Services

Stop Overloading Banking Apps and Try Thinking Like Apple

Many financial companies believe that packing their apps with countless features and the latest technology will attract and retain users. However, this approach could result in the opposite effect, driving users away due to overwhelming complexity. The true key to user retention is not more copycat features, but a more simplified, user-friendly ex...

22 August 2024 /retail /devops Innovation in Financial Services

How Much Does Best UX in Banking Cost and Why

The design of financial services is a labyrinth of complexity, regulations and high stakes. Despite the allure of high-profile projects and substantial budgets, even the most skilled designers often hesitate to delve into this demanding sector. The primary reason? The consequences of design flaws in financial services can be catastrophic, ranging ...

19 August 2024 /retail /devops Innovation in Financial Services

AI in Banking: Are Banks Ready for the User Experience Revolution?

The integration of AI into banking is poised to dramatically transform the industry within the next five years, driven by the breakthrough success of technologies like ChatGPT. This change is necessitated by the limitations inherent in human capabilities. As we gaze into the future, the disruptive potential of AI becomes evident, promising to revo...

09 August 2024 /ai /retail Innovation in Financial Services

12 Top Complaints About Digital Banking: Why Bank Customers Are Going Crazy

When banking executives confront the challenges of digital transformation, a familiar frustration emerges: “Why are customers complaining about our digital services?” While some bank employees blame customers, the true issue lies in the complex and unintuitive interfaces these customers face. Common Customer Complaints About Digital Banking Apps D...

05 August 2024 /people /retail Innovation in Financial Services

Use CJM to Increase User Engagement in Digital Banking by 20%

The usage of Customer Journey Mapping (CJM) has been a topic of debate. While some dismiss it in digital service design as a mere formality, others see it as an indispensable tool for crafting successful digital products. Moving beyond guesswork, CJM is proving to be a transformative tool, shaping the future of financial tech in profound ways. Aft...

29 July 2024 /retail /devops Banking Strategy, Digital and Transformation

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The Secret Weapon of Modern Banks: How Financial Product Design Increases Profits

Customer Experience Gap in Digital Banking: Why It Matters and How to Close It

Digital Transformation in Banking: Get Rid of Illusory Expectations to Avoid Failure

Ready for Takeoff? What Boeing Struggles Reveal About Digital Banking

The UX Playbook for Financial Services: 15 Design Strategies Every Bank or FI Can Use

Stop Overloading Banking Apps and Try Thinking Like Apple

How Much Does Best UX in Banking Cost and Why

AI in Banking: Are Banks Ready for the User Experience Revolution?

12 Top Complaints About Digital Banking: Why Bank Customers Are Going Crazy

Use CJM to Increase User Engagement in Digital Banking by 20%

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