Alex Kreger

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Founder & CEO

UXDA

Member since

18 Aug 2016

Location

Riga

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Alex's opinions

Specifics of UX consultants and fintech designers in the banking industry

Choosing the right fintech designer and UX consultant for a financial company's digital product is crucial for building a great service and a solid and positive financial brand image. The Pareto principle states that 20% of efforts impact 80% of success. In terms of digital financial products, actions related to user experience (UX) have the bigge...

18 December 2023 /people /retail Banking

Fintech UX consultants: How a customer journey map helps in digital banking

There is a lot of controversy surrounding the Customer Journey Map (CJM/UJM) and its methodology. Some consider it a useful tool in the development of digital services, while others are convinced it is a waste of time. The UXDA team has been using Customer Journey Mapping for more than eight years to create 100+ unique digital financial produc...

14 December 2023 /people /devops Digital Banking

New business strategy formula: Improve customer engagement in banking

Customer engagement in banking refers to the interactions and relationships between a financial brand and its customers that cultivate a sense of loyalty, involvement, and investment in the bank's products and services. It is a measure of how involved and committed customers are to the financial brand and how much effort they are ready to put into...

11 December 2023 /retail /identity Banking

Financial user experience: 7 tips to make it outcompeting in 2024

As we step into 2024, the financial industry faces an array of challenges that demand a reevaluation of the way users interact with financial services. Users now expect more than just seamless functionality—they crave a financial user experience that is intuitive, efficient, pleasant and, above all, tailored to their evolving needs. In this articl...

07 December 2023 /people /retail Banking Strategy, Digital and Transformation

Mobile banking guide: Key features to deliver best UX

Is it possible to remove friction and improve mobile banking usability in just a few days? Many believe it requires a significant amount of time and financial investment. But that's not true. You can instantly increase overall digital customer satisfaction by easing usage of 20 key features. Best mobile banking effectively meets the needs of the u...

04 December 2023 /people /retail Digital Banking

Digital Banking Strategy: Sales Obsession Could Cost $23 Billion

Huge budgets are spent on promoting products that users do not need, and that are not easy and pleasant to use. Product designers and user experience specialists often work under marketing departments in banks and become hostages to the race for profit. Unfortunately, a profit-driven mindset and culture ruin the banks' digital transformation and b...

28 November 2023 /retail Banking Strategy, Digital and Transformation

Customer Experience in Banking: Key to the Success of Bank Digital Transformation

The rapid development of digital technology is making new demands on financial brands. Marketing methods that used to work perfectly only a decade ago, don't deliver the expected results anymore. There are so many alternatives available on the market that a pretty package and a catchy slogan aren't enough to convince people to buy and stay loyal t...

22 November 2023 /people /retail Banking Strategy, Digital and Transformation

AI Became the Nr1 Topic at the Web Summit: Will it Transform Mankind?

The most discussed topic of the year at the recent Web Summit 2023 in Lisbon was Artificial Intelligence. Many experts have expressed different opinions, excitement and concerns about the impact of AI on a variety of industries and areas of our lives. But it seems to me that everyone agrees on one thing: with AI becoming mainstream, mankind has cr...

17 November 2023 /retail /predictions Artificial Intelligence and Financial Services

Digital Customer Expectations in Banking

In recent years there has been growing discussion on the ability of financial institutions to adapt their services to the expectations of digital-first customers. What should financial businesses consider in order to offer a service that will meet digital customer expectations from a bank and financial services? Perhaps, there has never been such ...

13 November 2023 /people /retail Digital Banking

Тo Enter Banking with X, Musk Needs to Overcome Critical UX Challenges

Knowing Elon Musk's large-scale approach, his intention to turn X into a bank could have disruptive consequences for the banking industry. However, the conflict between the existing UX patterns of a social network and the implementation of financial functions can complicate the transformation. Back on Track with X A few days ago, Elon Musk announc...

07 November 2023 /retail /markets Disruption in Retail Banking

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