Marketing in Financial Services

Founded by Paul Roberts
Group founded 03 Sep 2018
Posts 15
Members 8
Group summary

Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech

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Joshua Frith

Research reveals what's hindering finance content marketing success

Not getting the hits? Strategy stuck in a rut? Not sure where to go next with your finance content marketing? It’s time to stop second-guessing – and turn to the research. When it comes to effective f...

08 Jul 2020
Joshua Frith

Sure signs finance podcasts are part of the mainstream

Podcasts have been around for a long time now, but in finance marketing they’ve been slow to become a standard content offering and have played second fiddle to online video. However, this appears to ...

23 Jun 2020
Joshua Frith

Overcoming the unique challenges of finance marketing

Content marketing for finance brands isn’t the same as content marketing for other brands - it comes with its own unique challenges that need to be overcome. The first of these is the popular percepti...

17 Jun 2020
Jim Craig

3 Steps to Keep and Grow Your Digital Customers

Beyond the pandemic and the economic tsunami it has caused, there are some parts of the financial industry that will never go back to the way things were. And the one that sticks out the most is how t...

15 Jun 2020
Joshua Frith

Is Staying silent on race issues an option for finance brands?

With global protests exploding into the news and translating into heated protests and debates across the globe, what position should a finance brand take on this crisis, if any? Hundreds of thousands ...

12 Jun 2020
Joshua Frith

How to design a finance website that converts customers

Website design is a core building block of every finance brand’s digital marketing. Your website is a reflection of your brand, your product and your customer offering, giving you one shot to convert ...

02 Jun 2020
Joshua Frith

Timely vs evergreen content: dividing your content budget

Timely and evergreen content both deserve a place in your finance content marketing mix. How much of each you create in a given budget period depends a lot on your business objectives and supporting c...

26 May 2020
Willem Lambrechts

NLP and Sales Part II : success has many fathers, failure is an orphan

A couple of years ago, I was involved, as a, or rather, as the sales rep in a multimillion Euro deal between a major bank and a young, very promissing, technology company. Obviously, as the sales rep...

06 Mar 2020
Joshua Frith

Finance content marketing trends to watch in 2020

2019 brought us the rise of podcasts, micro-influencers and personalisation. In 2020, they’re here to stay — and several new finance content marketing trends will join them. Many are global, but some...

10 Feb 2020
Retired Member

Steps to Take Before You Launch a Financial Product or Service

The financial market is very hot right now, and it offers many opportunities to those who want to get involved in it. Keep in mind that it’s not completely straightforward to get involved in this fiel...

09 Sep 2019