Alex Kreger is a financial UX strategist, Founder & CEO of UXDA - passionate financial UX design architects and designers who have added soul to more than 100 digital financial services in 36 countries.
Most financial brands struggle to overcome the ordinary to make their digital service so stunning that the entire team would be passionate about it and customers would love to use it. UXDA has applied its unique UX methodology to design more than 100 financial products in 36 countries that empower business digital advantage and lead to breakthroughs.
The UXDA mission is to humanize the financial industry using the power of design. In a few recent years, UXDA has shared more than 100 long reads to inspire the financial and banking community on customer and user experience in financial services and digital transformation.
The total reached audience is 300 000 finance and design professionals from 127 world countries.
Alex is also the creator of the unique Financial UX Design methodology: science and expertise-based approach for engineering products that rely on human psychology and the specifics of financial services and digital technologies.