Alex Kreger is a financial UX strategist, Founder & CEO of The UXDA - a well-known UX design agency that has transformed more than 100 ordinary digital financial services into extraordinary ones by using its unique methodology in 32 countries.
The UXDA mission is to humanize the financial industry using the power of design. In a few recent years, The UXDA has shared more than 100 long reads to inspire the financial and banking community on customer and user experience in financial services and digital transformation.
The total reached audience is 300 000 finance and design professionals from 127 world countries.
Alex is also the creator of the unique Financial UX Design methodology: science and expertise-based approach for engineering products that rely on human psychology and the specifics of financial services and digital technologies.
The methodology has proven to work on more than 100 financial digital products, developed for multi-billion dollar financial companies, that have become greatly demanded and loved by hundreds of millions of customers globally.