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alex-kreger
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Alex Kreger

Founder & CEO
UXDA
Member since
18 Aug 2016
Location
Riga
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

Alex Kreger is a Financial UX Strategist and the Founder & CEO of UXDA—the world’s first design agency dedicated solely to the financial industry. With a bold vision to humanize finance, Alex has led a team of passionate UX architects & designers who’ve transformed 150+ digital financial products across 39 countries. His work empowers banks and Fintechs to deliver emotionally engaging, next-gen user experiences that drive innovation and long-term growth.

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Founder & CEO
UXDA
To Present
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Latest opinions

Alex Kreger

Unlock 41 % Faster Revenue Growth: Digital CX as Profit Engine in Banking

Only 3 % of U.S. companies are truly customer-obsessed. They’re racing ahead with 41 % faster revenue growth, 49 % higher profits and 51% better customer retention according to Forrester’s 2024 US Customer Experience Index. And 2024 Bank Customer Experience Survey by FICO shows that 62% of respondents believe customer experience is as important as...

19 May 2025 Innovation in Financial Services

Alex Kreger

The Neuromarketing Playbook to Elevate Digital Products in Banking and Fintech

After years of digital innovation, many financial apps still drown users in data—and miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, we’ve found that tapping into users’ emotional motivations can transform their entire financial journey. It’s not ...

12 May 2025 Innovation in Financial Services

Alex Kreger

The Future of Banking: Digital Revolution Demands a Whole New Model

For years, traditional banks built their reputations on physical branches and face-to-face customer relationships. But today, they face an existential challenge: nimble Fintech startups are emerging on a global scale, offering convenience, efficiency and mobile reach that simply can’t be matched by local branches alone. Like the shift from local n...

06 May 2025 Innovation in Financial Services

See all 128 opinions by Alex

Latest comments

Stop Overloading Banking Apps and Try Thinking Like Apple

Thanks Sue! Yes, this is the problem with neobanks. As services and products grow, the interface and information architecture need to be rethought to provide a seamless and frictionless experience. Otherwise, the app turns into a Frankenstein monster, cobbled together from different pieces

23 Aug 2024 09:35 Read comment

Generative AI in Banking: Benefits, Outcomes, Use Cases

Hi Dharmesh, thanks for comment! 
Yes, you are right. I wanted to use the ChatGPT trend to generally discuss the possibility of integrating AI into banking use cases. But if we're talking about personalization, we're not just talking about offers. The first experience of using ChatGPT shows that it takes into account the context and history of requests, moreover, in some cases, it shows more empathy and patiently explains details that ordinary clerks usually ignore.
Of course, regulations at the moment will not allow AI access to all users' financial data for deep integration and personalization. But with the adoption of AI in everyday life specialization will increase and secure banking solutions will emerge, and we will be forced to change regulations to ensure progress and improve customer experience I believe.

07 Jun 2023 08:18 Read comment

Improving Customer Experience in Banking is Useless if These 7 Blind Spots Exist

I agree with you, a much is changed in the world especially because global digitalization and pandemic challenge. And I believe the percentage is changed also. But in financial services, especially traditional ones, this is still close to the truth. We research and communicate with dozens of financial institutions every month, and most of them believe they have good CX / UX, but negative feedback from their customers suggests otherwise.

21 May 2021 11:37 Read comment

See all 16 comments by Alex

Alex writes about

  • artificial intelligence
  • payments
  • regulation & compliance
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  • wealth management
  • retail banking
  • sustainable
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  • devops
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  • identity
  • markets
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Alex's opinion archive

  • 2025 (23)
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