Google puts its brand behind payments

Google puts its brand behind payments

Google is merging its disparate payment programmes, including Android Pay and Google Wallet, into a single brand dubbed Google Pay

Google says the initiative is intended to provide consumers with a consistent and simpler way to pay for purchases, whether online or on the high street.

"With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind," says Pali Bhat, VP of product management, payments . "Over the coming weeks, you’ll see Google Pay online, in store, and across Google products, as well as when you’re paying friends."

The search giant says Google Pay is already available on Airbnb, Dice, Fandango, HungryHouse, Instacart, and other popular apps and websites.

Dave Glaser, chief product officer, Global eCom at Worldpay - one of the official launch partners for Google Pay - says: “Google Pay addresses one of the biggest barriers for mobile commerce today - the inconvenience of entering card details. We know that form-filling is one of the biggest frustrations for mobile shoppers, causing more than a fifth of us to abandon purchases. This new service is designed to automatically retrieve payment details from the Google ecosystem, reducing checkout to a couple of clicks.

“By supporting Google Pay, we are enabling our customers around the world to quickly and simply integrate the new services into their websites and apps, thereby streamlining the online checkout process.”

Comments: (2)

A Finextra member
A Finextra member 09 January, 2018, 10:22Be the first to give this comment the thumbs up 0 likes

A move which was expected. Google is proving that is capable to enter the market and is adressing an important issue here: quick access to pay, anytime and anywhere. The main challenge I see is attracting new customers. 

Hoss Atri
Hoss Atri - Elifinty LLC - London Ec1 09 January, 2018, 12:021 like 1 like Interesting move as long as it is more that just a branding excercise and provides a secure and consistent customer experience.