23 August 2017
visit www.avoka.com

BBVA reaches over three million mobile customers in Spain

11 August 2017  |  6378 views  |  0 BBVA HCE

BBVA has reached over three million mobile customers in Spain, with product sales via the smartphone now surpassing online applications from the bank's Website.

The Spanish bank says interactions via the mobile app have seen a 135% increase over the course of the past year, rising from 23.8 million in May 2016 to 56 million in May 2017. Mobile app subscribers have grown by 30% over the past seven months, continuing the strong momentum that has been in place since December 2015, when the bank had 1.9 million mobile customers.

The data complements figures released by the bank in June, that chalked up nearly a million product sales worldwide through purely digital channels, representing 22% of all sales for the year. Mobile is at the forefront across the group's international operations, with 14.5 million of the bank's customers using the mobile channel.

In November last year, BBVA took advantage of updated Spanish legislation on remote sales and rolled out a new mobile onboarding service that enables customers to open an account with just a photo ID and a selfie. The bank says this functionality is now responsible for 18% of the new monthly customer registrations via Website and mobile phone.

According to Gonzalo Rodriguez, head of digital transformation at BBVA Spain, the key to the increased use of digital channels “is due to the constant updating of our mobile channels, in order to continue offering products and services that are relevant for our customers. This development never stops and our customers’ new needs oblige us to continue working on new functionalities.”

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Digital sales reach record high at BBVA

Digital sales reach record high at BBVA

28 July 2017  |  10640 views  |  0 comments | 19 tweets | 26 linkedin
BBVA brings Alipay to Spain

BBVA brings Alipay to Spain

28 June 2017  |  8709 views  |  0 comments | 22 tweets | 16 linkedin
BBVA trains 1000 'ambassadors of design'

BBVA trains 1000 'ambassadors of design'

23 June 2017  |  9881 views  |  1 comments | 18 tweets | 16 linkedin
BBVA spawns new biometrics company Veridas out of two-year startup partnership

BBVA spawns new biometrics company Veridas out of two-year startup partnership

20 June 2017  |  8830 views  |  0 comments | 7 tweets | 8 linkedin
BBVA sets up Global Patent Office

BBVA sets up Global Patent Office

09 June 2017  |  6083 views  |  0 comments | 11 tweets | 11 linkedin
Only banks that become 'digital houses' will survive forthcoming disruption - BBVA chief

Only banks that become 'digital houses' will survive forthcoming disruption - BBVA chief

08 June 2017  |  14621 views  |  0 comments | 34 tweets | 51 linkedin
BBVA launches Open API marketplace

BBVA launches Open API marketplace

24 May 2017  |  22258 views  |  1 comments | 59 tweets | 88 linkedin
BBVA brings info and payments to social and messaging networks

BBVA brings info and payments to social and messaging networks

19 May 2017  |  9121 views  |  0 comments | 12 tweets | 19 linkedin
BBVA steps up fintech acquisition strategy with purchase of Openpay

BBVA steps up fintech acquisition strategy with purchase of Openpay

25 April 2017  |  11702 views  |  1 comments | 22 tweets | 18 linkedin
BBVA board alights in San Francisco

BBVA board alights in San Francisco

02 December 2016  |  5987 views  |  0 comments | 6 tweets | 2 linkedin
BBVA rolls out mobile onboarding; signs Salesforce deal

BBVA rolls out mobile onboarding; signs Salesforce deal

04 November 2016  |  9764 views  |  0 comments | 15 tweets | 29 linkedin
BBVA travels deeper into the cloud

BBVA travels deeper into the cloud

21 October 2016  |  10156 views  |  0 comments | 13 tweets | 16 linkedin
BBVA creates user-experience centre in Dallas

BBVA creates user-experience centre in Dallas

28 September 2016  |  6874 views  |  0 comments | 8 tweets | 12 linkedin
BBVA in management reshuffle for digital banking push

BBVA in management reshuffle for digital banking push

28 July 2016  |  11226 views  |  0 comments | 15 tweets | 13 linkedin
BBVA explains scrum culture initiative

BBVA explains scrum culture initiative

01 July 2016  |  14488 views  |  0 comments | 18 tweets | 30 linkedin
Digital transformation driving earnings at BBVA

Digital transformation driving earnings at BBVA

03 February 2016  |  18880 views  |  0 comments | 50 tweets | 46 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.niceactimize.comvisit www.vasco.comvisit www.worldpaymentsreport.com

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
12691 views comments | 27 tweets | 23 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
11305 views comments | 22 tweets | 34 linkedin
Australia regulates digital currenciesAustralia regulates digital currencies
10435 views comments | 21 tweets | 34 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
10422 views comments | 10 tweets | 8 linkedin
hands typing furiouslyWhy Is Risk Analytics Important?
10408 views 0 | 6 tweets | 1 linkedin

Featured job

Competitive
London, UK (or flexible)

Find your next job