19 November 2017
visit www.solutions.lexisnexis.com

BBVA trains 1000 'ambassadors of design'

23 June 2017  |  10855 views  |  1 BBVA

BBVA is promising to put design and user experience (UX) at the centre of its digital strategy by training up 1000 staff 'ambassadors' to spread good practice throughout the Spanish bank's operations.

Rob Brown, who left Barclays last year to join BBVA as head of marketing, design and responsible business, says that design expertise is crucial for banks in the mobile age.

BBVA has been bolstering its position over the last couple of years, poaching Brown's former Barclays colleague Derek White to act as digital chief and buying San Francisco-based UX and design outfit Spring Studio.

The bank now has 150 designers in 11 countries, all with different specialties, but is also embarking on a global pilot to train up 1000 design ambassadors, chosen from different areas, businesses and geographies.

These staffers will receive intense training in design leadership, project support and coaching so that they can ensure that design is at the centre of every project in the organisation.

Says Brown: "Our emphasis is on progressing to become an organization in which design is integrated at every area, and where all the employees put the customer first, collaborate with each other and face challenges in a creative way."
KeywordsDEVELOPER

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 26 June, 2017, 18:47

Whoa great initiative. Hope other banks follow suit. Friction has been my pet peeve with banks. They can definitely use some UX and CX inputs to deliver a more frictionless customer journey.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Only banks that become 'digital houses' will survive forthcoming disruption - BBVA chief

Only banks that become 'digital houses' will survive forthcoming disruption - BBVA chief

08 June 2017  |  15768 views  |  0 comments | 35 tweets | 52 linkedin
BBVA launches Open API marketplace

BBVA launches Open API marketplace

24 May 2017  |  24624 views  |  1 comments | 59 tweets | 89 linkedin
BBVA hires Barclays digital chief Derek White

BBVA hires Barclays digital chief Derek White

11 January 2016  |  14528 views  |  0 comments | 26 tweets | 16 linkedin
BBVA buys UX firm Spring Studio

BBVA buys UX firm Spring Studio

16 April 2015  |  16102 views  |  0 comments | 39 tweets | 18 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit https://www.niceactimize.comvisit www.aciworldwide.comvisit www.ncr.com

Top topics

Most viewed Most shared
Ripple boss predicts central bank adoption of blockchainRipple boss predicts central bank adoption...
16071 views comments | 24 tweets | 25 linkedin
Singapore central bank open sources blockchain prototypesSingapore central bank open sources blockc...
12278 views comments | 15 tweets | 29 linkedin
AmEx partners Ripple and Santander for blockchain-enabled cross-border paymentsAmEx partners Ripple and Santander for blo...
10313 views comments | 14 tweets | 39 linkedin
Digital receipt startup Flux scores game-changing deal with BarclaysDigital receipt startup Flux scores game-c...
10160 views comments | 20 tweets | 36 linkedin
UK cryptocurrency exchange startup launches debit card for spending bitcoinUK cryptocurrency exchange startup launche...
8519 views comments | 26 tweets | 37 linkedin

Featured job

Find your next job