26 July 2017
download the report now

BBVA trains 1000 'ambassadors of design'

23 June 2017  |  9462 views  |  1 BBVA

BBVA is promising to put design and user experience (UX) at the centre of its digital strategy by training up 1000 staff 'ambassadors' to spread good practice throughout the Spanish bank's operations.

Rob Brown, who left Barclays last year to join BBVA as head of marketing, design and responsible business, says that design expertise is crucial for banks in the mobile age.

BBVA has been bolstering its position over the last couple of years, poaching Brown's former Barclays colleague Derek White to act as digital chief and buying San Francisco-based UX and design outfit Spring Studio.

The bank now has 150 designers in 11 countries, all with different specialties, but is also embarking on a global pilot to train up 1000 design ambassadors, chosen from different areas, businesses and geographies.

These staffers will receive intense training in design leadership, project support and coaching so that they can ensure that design is at the centre of every project in the organisation.

Says Brown: "Our emphasis is on progressing to become an organization in which design is integrated at every area, and where all the employees put the customer first, collaborate with each other and face challenges in a creative way."
KeywordsDEVELOPER

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 26 June, 2017, 18:47

Whoa great initiative. Hope other banks follow suit. Friction has been my pet peeve with banks. They can definitely use some UX and CX inputs to deliver a more frictionless customer journey.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Only banks that become 'digital houses' will survive forthcoming disruption - BBVA chief

Only banks that become 'digital houses' will survive forthcoming disruption - BBVA chief

08 June 2017  |  14202 views  |  0 comments | 34 tweets | 51 linkedin
BBVA launches Open API marketplace

BBVA launches Open API marketplace

24 May 2017  |  21432 views  |  1 comments | 59 tweets | 88 linkedin
BBVA hires Barclays digital chief Derek White

BBVA hires Barclays digital chief Derek White

11 January 2016  |  13728 views  |  0 comments | 26 tweets | 16 linkedin
BBVA buys UX firm Spring Studio

BBVA buys UX firm Spring Studio

16 April 2015  |  15805 views  |  0 comments | 39 tweets | 18 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.worldpaymentsreport.comvisit www.finastra.comvisit vasco.com/news/PSD2-compliant-solutions

Who is commenting?

A Finextra member Finextra Member Commented on: US firm to implant emp...
A Finextra member Finextra Member Commented on: US firm to implant emp...
A Finextra member Finextra Member Commented on: US firm to implant emp...

Top topics

Most viewed Most shared
UK judge blocks £14bn class action suit against MastercardUK judge blocks £14bn class action su...
10330 views comments | 7 tweets | 6 linkedin
PayPal strikes deals with Chase and CitiPayPal strikes deals with Chase and Citi
9890 views comments | 10 tweets | 6 linkedin
Machines could take over 30% of bank jobs: McKinseyMachines could take over 30% of bank jobs:...
9316 views comments | 28 tweets | 27 linkedin
Yet more deals announced in payments sectorYet more deals announced in payments secto...
9277 views comments | 7 tweets | 21 linkedin
Wells Fargo Control Tower to map customer's digital footprintsWells Fargo Control Tower to map customer'...
8113 views comments | 7 tweets | 5 linkedin

Featured job


Brussels or Frankfurt

Find your next job