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Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

How to Align Product Design with Brand Strategy in Digital Banking

Leading tech companies embed their competitive edge in digital products, setting the stage for success from the start. However, traditional financial firms face a challenge here, especially when adopting white-label digital solutions. Aligning them with their unique business essence and customer needs is tough. In finance, digital transformation i...

/retail /identity Banking Strategy, Digital and Transformation

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Prevent Sabotage of Customer Experience in Digital Banking

Almost every financial institution invests a lot of effort and money into improving customer experience (CX) in the banking service they provide. This is the main way to ensure a competitive advantage in the digital age. Unfortunately, sometimes results are pitiful. What could be the reasons behind a bad outcome of digital product design in financ...

/people /retail Digital Banking

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Apple Enters Open Banking: A New Milestone in Digital Banking Experience

In September 2023, Apple launched the iPhone Wallet app integration with UK users' current account balances and transaction history. The Apple Wallet app's integration with the Open Banking API allows users to get their checking account balance directly from their bank. Throughout history, banks has remained a closed industry, monopolizing the maj...

/retail /markets Open Banking

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Banking Innovation: Do Not Let Your Mindset Stop You

Our perception of the world is determined by the rules instilled from childhood. And often, this mindset becomes an obstacle to innovation in banking service design. Many simply do not notice the opportunities that open up in front of them. And those who have broken the usual rules and look at the world differently have an advantage. And we see th...

/people /retail Digital Banking

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Prepare for a UX Marathon in Banking Because Design Sprints Will Not Help

There is one similarity in the world of sports and banking services design. I'm talking about two approaches — sprinting and marathon running. Picture two renowned athletes, Usain Bolt and Eliud Kipchoge. Bolt, the world's fastest sprinter, is recognized by the majority of people. He holds the 100-meter sprint world record with an astounding time ...

/retail /devops Digital Banking

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Banking Customer Experience Improvement in Digital Services

In modern banking landscape, the key to client satisfaction and financial brands profitability lies in the excellence of digital services. Today's consumers demand more than reliable transactions and secure storage of their funds; they seek seamless, intuitive and emotionally resonant interactions with their financial institutions. It is not enoug...

/people /retail Digital Bank Transformation

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Financial Innovation Flourishes Only in Design-Mature Organizations

The digital world is evolving at a breathtaking pace. New technologies like generative AI, blockchain, embedded finance and the metaverse promise to fundamentally change the user experience, and those who do not adapt will be left behind. But, how ready are financial companies to implement these innovations in their products? It depends on their d...

/people /retail Digital Bank Transformation

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Generative AI in Banking: Benefits, Outcomes, Use Cases

There's no doubt about the huge potential and possibilities of ChatGPT alike generative Artificial Intelligence (AI) in digital banking and conversational banking in particular. AI is already used in digital banking to improve the customer experience, automate processes, and reduce the risk of fraud. But the hyper-personalization of banking opens ...

/markets /predictions Artificial Intelligence and Financial Services

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Ten UX Strategies for Next-Gen Digital Banking Products

We see hundreds of new skyrocketing fintech startups and challenger banks. They work hard on usability and design the best financial user experience (UX) to build the next generation of financial products. At the same time, some products of incumbent banks and other financial institutions lag far behind in terms of design and usability. What can s...

/people /retail Digital Banking

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Do Not Underestimate Your Financial Application Launch Strategy

It happens that a large team's tremendous efforts to design and develop a perfect financial app can be in vain upon its market launch, much like the huge Titanic colliding with an iceberg. A weak launch strategy results in a range of negative outcomes, including low adoption rates, poor customer experiences, high resistance and even reputational d...

/retail /startups Banking Strategy, Digital and Transformation

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