Finextra Research
Sign in
Sign up
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

23,315
Expert opinions
42,505
Total members
368
New members (last 30 days)
195
New opinions (last 30 days)
29,090
Total comments
Join Sign in
155431
Follow Unfollow

Frank Moreno

CMO
Entersekt
Member since
27 Apr 2023
Location
Bedford
Followers
0
Following
0
Opinions
6
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow

Bio

I have worked in the enterprise and infrastructure software space for over 20 years, in a number of senior-level marketing roles. I’m currently the CMO at Entersekt, an Accel-KKR portfolio company focused on digital banking fraud prevention and payment security.

Before this I was CMO at HelloTeam, VP of Solutions Marketing at Bottomline, and head of worldwide marketing at Datawatch (acquired by Altair).

I’ve worked in large and small public companies, billion-dollar global, private companies and smaller, high growth, venture-backed companies.

I really enjoy building/transforming marketing into data-driven, revenue focused teams anchored in product marketing competency.

My roles have provided me experience and leadership across most core marketing disciplines - branding, revenue marketing, marketing operations, product launch, go-to-market strategy, market-driven product management, messaging/positioning, buyer and user personas, product evangelist, and content expert.

Experience

Head of worldwide marketing
Datawatch (acquired by Altair)
Apr 2017 - May 2019
I helped lead a successful turnaround and exit/acquisition, increasing our stock price over 250% in 3 years. In my role I led product, solutions, services and industry marketing; content and go-to-market strategy; digital marketing; demand gen; communications; partner marketing; field marketing and customer success.
Show all experience

Latest opinions

Frank Moreno

Issuers must take urgent action against fraud as chargebacks escalate

Recent data shows that issuers and merchants are struggling with rising chargeback abuse. With all indicators pointing to the already considerable problem growing by a further 24% by 2028, financial institutions (FIs) must act or risk losing both customers and profits. According to the Mastercard's 2025 State of Chargebacks report, abuse of cha...

18 June 2025 Banking

Frank Moreno

6 Ways banks and credit unions can use fraud prevention for better CX

Banks and credit unions are under constant pressure to retain customers, especially younger generations who are happy to switch primary bank accounts. Rather than adding yet another product aimed at younger cohorts, smart financial institutions (FIs) are capitalizing on their scam and fraud prevention systems, using them to build strong competitiv...

02 June 2025 Marketing in Financial Services

Frank Moreno

Banks still unnecessarily burdened by porous security

Banks have invested heavily in fraud prevention over the past five years. However there are still some glaring gaps (as well as some hidden risks) that have yet to be addressed. And, if these are not remedied in 2025, threat actors will exploit them – at massive cost to the financial institutions (FIs) and their customers. GenAI gets smarter and ...

07 May 2025 Artificial Intelligence and Financial Services

See all 6 opinions by Frank

Frank writes about

  • security
  • payments
  • retail banking
  • financial crime

Frank's opinion archive

  • 2025 (6)
ShowHide similar members

Similar members

Oliver Belin

Oliver Belin
CMO at TradeIX

Follow Unfollow
Lelanie De Roubaix

Lelanie De Roubaix
Research Manager at Entersekt

Follow Unfollow
Renars Upitis

Renars Upitis
CMO at Esketit Platform Limited

Follow Unfollow
Einav Maya

Einav Maya
CMO at FINQ

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI
Join the community Register for news alerts
Apple App Store Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre