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Bo Harald

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Bo Harald - ZEF, Transmeri, Demos, Real Time Economy Program

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Innovation in Financial Services

Innovation in Financial Services

A discussion of trends in innovation management within financial institutions, and the key processes, technology and cultural shifts driving innovation.

Blogs and blogs

05 January 2010  |  4855 views  |  2

I have been writing blogs for about 3 years and it is helping me to get some messages and information out to partners, customers, students, researchers and others who share the networked economy passion.

About a year ago I was invited by finextra to start blogging on their site. As I have a background in banking and especially e- and 3rd generation e-banking I was glad to test out if my input would interest readers in this channel. Usually I publish the same stories in both my original Networked Economy blog and here - but add financial industry aspects in Finextra.

The results have been rather impressive. While 3 years at http://boharald.blogspot.com have produced 15 000 page views - 1 year in Finextra has produced 120 000 (8 months later 250 000)..

What does this say? First of all that the media matters - easy to find > brings in readers and more comments (not much though). Secondly that you can reach the audience without the help of journalists. This "filter" is of course sometimes very useful - but sometimes it is not adding anything but time. Sometimes more "neutral" journalists naturally add credibility to your cause - but then again may take away part of the passion - and are not necessarily much more trusted than the writer. A conclusion may then be that both are needed - and that the demands on both are on the rise.

See the big picture, show the big picture, get going, go deeper, keep going - and all the time communicate so that the market (inlcuding your competitors) get it.


Comments: (2)

Paul Penrose
Paul Penrose - Finextra - London | 05 January, 2010, 10:18

Thanks for sharing Bo. For the record, I've posted 301 blogs on Finextra since we opened up the Community which have returned an impressive 578,992 page views.

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Elizabeth Lumley
Elizabeth Lumley - Girl, Disrupted - Crayford | 05 January, 2010, 10:38

Great news Bo. Combining a compelling blog with the outreach of a news organisation like Finextra does offer results.

The page views are impressive because of the extensive community Finextra journalists have created. Readers and viewers come for the news, PR, research, videos, events and, of course, the blogs.

As you have pointed out a blog on its own doesn't entice as many readers as a blog that is part of (I should really say 'central' to) a wider community - which in our case is the global financial technology industry.

Thank you for your continued contribution to Finextra. Happy New Year.

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