An article relating to this blog post on Finextra:
Starbucks serves up caffeine on the iPhone
Coffee chain Starbucks is to begin pilot trials of a new application which enables loyalty card holders to pay for their purchases using an Apple iPhone or iPod touch.
Hip-to-the-moment TechFlash blogger John Cook shows just how easy it is to use your iPhone to buy a grande non-fat mocha in
this video shot at the Seattle Columbia Center Starbucks.
So why not just use a card?
John looks slightly confused by this question, before retorting:
"Because its so cool to use an iPhone man to buy your goods."
That's some business case you've got there John. It may ring true in downtown Seattle, but it doesn't cut much ice on my local high street.