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Chris Barry

Chris Barry

Managing Director at V2 Innovations
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Bio I perform innovation research on cross industry trends and market information searching for new ways to create uncontested online market space and products for companies. Career History I have held positions at various financial services firms engaged in developing web based solutions ranging from Online Banking, Risk & Compliance, Trade Settlement, and Global Custody Accounting systems. Previous Employers: World Bank, State Street Bank, Fiserve Inc.,


Innovation in Financial Services

Why create a new brand?

02 Oct 2008

What processes and decisions lead a company to create an offshoot of their main brand? I get the direct bank concept and the attraction; however it appears that the common theme is to basically make the direct bank a separate entity entirely with the hopes that cross sell with the main brand will eventually occur. How successful are these separat...


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