36 Results from 2024
Alex Kreger Founder and CEO at UXDA Financial UX Design
In a world where anyone can create a banking, fintech or e-wallet app, digitalization is no longer a differentiator of financial brands. The real challenge now is building a brand's digital experience that goes beyond basic functionality—an experience that bridges the financial brand with customers’ values, emotions and long-term aspirations. The...
16 December 2024 /ai /retail Innovation in Financial Services
The digital transformation in banking—once hailed as the panacea for accessibility, efficiency, and growth—has inadvertently plunged many into a sea of sameness. The widespread adoption of templated designs and standardized user interfaces has led to a relentless pursuit of functionality over individuality. This shift has cost financial institutio...
11 December 2024 /retail /identity Innovation in Financial Services
The financial industry is witnessing a seismic shift. Fintech companies, once considered fringe players, are now storming the gates of traditional banking institutions. They are not just nibbling at the edges but are capturing millions of customers in a matter of years—a feat that took incumbent banks decades to achieve. The secret weapon? A holis...
27 November 2024 /retail /identity Innovation in Financial Services
Banks have always been at the forefront of data collection. With advancements in artificial intelligence (AI) and emotional analytics, banks are poised to leverage this wealth of data to detect and respond to customers' emotional states, ushering in a new era of personalized banking experiences. This development has the potential to revolutionize ...
13 November 2024 /ai /retail Innovation in Financial Services
As banks race to adopt cutting-edge digital technologies, many are making a critical mistake: they’re letting technology overshadow their brand. In a world of rapid digital transformation, where AI, blockchain, and data analytics are becoming standard, what truly sets a financial institution apart isn’t its tech stack but its brand identity. Succe...
05 November 2024 /retail /identity Marketing in Financial Services
Financial companies and banks worldwide are investing heavily to deliver the best possible customer experience and innovation to banking. They recognize the importance of meeting customer needs and staying competitive in a digital financial landscape. Despite these genuine efforts, many banks struggle to achieve the desired results. The culprit? S...
23 October 2024 /people /retail Innovation in Financial Services
Traditional methods of UX design could be significantly empowered by ChatGPT—a powerful generative AI model. This article unveils the secrets of using ChatGPT prompts to drive innovation in banking UX, providing insights into how this tool can be integrated into the standard design process for transformative results. Why Integrate ChatGPT into the...
14 October 2024 /retail /devops Innovation in Financial Services
Modern financial products need more than functionality—they need emotional appeal and user engagement. This principle is especially crucial in financial services. Successful financial apps like Revolut and Cash App thrive by creating charming customer experiences (CX) in banking that go beyond basic functionality. In this article, we will look at
08 October 2024 /people /retail Innovation in Financial Services
Customers no longer measure a bank by the magnificence of its buildings but by the quality of its digital product. The digital user experience (UX) is now the primary lens through which the majority of customers perceive the bank's brand, and it plays a critical role in shaping customer loyalty and trust. Digital products are becoming the founda
23 September 2024 /retail /devops Innovation in Financial Services
Banks and financial institutions are under immense pressure to innovate and modernize their services. The goal is clear: enhance customer experience (CX) to stay competitive in a market where customer expectations are higher than ever. However, significant investments and hard work do not always translate into success. This article explores a rea
16 September 2024 /retail /devops Banking Strategy, Digital and Transformation
Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.
Please read our Privacy Policy.