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Yahya Mohamed Mao

Yahya Mohamed Mao Head of Business Development & Marketing at Swiss GRC

The multidimensional characteristics of modern marketing

The emergence of digital technologies and communication channels is pushing ahead a change in paradigm within the fundamental concept of marketing. Marketing consists in creating value to customers in a way that it benefits organization and shareholders. Based on this fundamental understanding, marketing leaders try a vаriеtу оf diffеrеnt mаrkеti...

/markets Marketing in Financial Services

Yahya Mohamed Mao

Yahya Mohamed Mao Head of Business Development & Marketing at Swiss GRC

The role of Fintech Innovation in Smart Cities

First published on www.swissfinte.ch (Zurich, Thursday, October 2nd, 2019) Considering children as our legacy for the future has never been as striking as after the emotional speech of Greta Thunberg at the UN Climate Change Conference. What is our planet supposed to look like tomorrow? Smart Cities, that seem to have been forgotten in the past, s...

Fintech innovation and startups

Yahya Mohamed Mao

Yahya Mohamed Mao Head of Business Development & Marketing at Swiss GRC

What is the role of IoT in Smart Cities?

In general, the term IoT (Internet of Things) refers to the rapidly growing number of digital devices – the quantity is now billions – these devices can communicate and interact with others over the network/internet worldwide and they can be remotely monitored and controlled. The IoT includes only smart sensors and other devices. On the operationa...

Going green

Yahya Mohamed Mao

Yahya Mohamed Mao Head of Business Development & Marketing at Swiss GRC

Cloud Computing - The Basics

Cloud computing is undoubtly the promise of having a modern and state-of-the-art IT infrastructure without the need for substantial capital investments and personnel increases. The possibility of improving your business is something which is appealing to every decision maker across the globe. The year 2000 will always be remembered as the milenium ...

/cloud Business Knowledge for IT

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