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Yahya Mohamed's blog archive

2019 (3)
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Yahya Mohamed Mao

Yahya Mohamed Mao

Chief Marketing Officer at MiSANTO AG
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Bio Yahya Mohamed Mao is Marketing Specialist, Author, Advisor and Startup Mentor. As a firm supporter of social impact and technology for good, Yahya has been able to establish himself as an expert member and author on international platforms and is founder of the blog Scientya where he aims to build an international community of contributors to share and create knowledge. Within the role of an Independent Expert, Yahya also assists the European Commission with his areas of expertise including Brand Positioning, Business Strategy, Communications, Marketing Strategy, Promotion & Advertising and Social Innovation. Career History Yahya has completed a multinational education path across Germany, France and England enabling him to speak five languages fluently. He is a graduate from the University of Strasbourg with Master's degree in Economics and Management of Innovation and has recently published the book Holistic Marketing Matters.


Fintech innovation and startups

A multi-level analysis of the not-invented-here syndrome

30 Nov 2020

The tendency for people and organizations to avoid things that they did not create themselves may lead to a fundemental rejection of external knowledge. How often have we seen new ideas and innovations taking a long time until they are adopted? Even in the digital age, organisations slowly adopt new technologie that could benefit them if they adope...

Fintech innovation and startups

The role of Fintech Innovation in Smart Cities

05 Oct 2019

First published on (Zurich, Thursday, October 2nd, 2019) Considering children as our legacy for the future has never been as striking as after the emotional speech of Greta Thunberg at the UN Climate Change Conference. What is our planet supposed to look like tomorrow? Smart Cities, that seem to have been forgotten in the past, s...

Going green

What is the role of IoT in Smart Cities?

26 Sep 2019

In general, the term IoT (Internet of Things) refers to the rapidly growing number of digital devices – the quantity is now billions – these devices can communicate and interact with others over the network/internet worldwide and they can be remotely monitored and controlled. The IoT includes only smart sensors and other devices. On the operationa...

Business Knowledge for IT

Cloud Computing - The Basics

25 Sep 2019

Cloud computing is undoubtly the promise of having a modern and state-of-the-art IT infrastructure without the need for substantial capital investments and personnel increases. The possibility of improving your business is something which is appealing to every decision maker across the globe. The year 2000 will always be remembered as the milenium ...

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