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Helen Walters

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Followed by John Sims, Martha Boyle and 5 others you follow

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Helen Walters

How can fintechs continue to deliver personalised experiences once cookies are gone forever?

Fintechs rely on data and testing to build standout customer experiences that disrupt the market by challenging the status quo. But with the impending removal of cookies, how can they mitigate the risk of losing valuable data insights? Google has officially released their timeline for the complete removal of third-party cookies in their Chrome brow...

28 November 2022 Analytics in Banking

Helen Walters

What does the future of data tracking look like for fintechs?

Tracking, measuring, and reporting on digital data is in transition and it’s critical for fintechs to be prepared for the changes afoot. You only need look at the public battle around privacy between Facebook and Apple to see the impact on how businesses track users across their apps and websites, as consumers and regulators become more conscious o...

23 November 2022 Analytics in Banking

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How can fintechs continue to deliver personalised experiences once cookies are gone forever?

Thank you, I've made that clearer in the article.

30 Nov 2022 10:32 Read comment

Helen writes about

  • regulation & compliance
  • retail banking

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  • 2022 (1)

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