Spanish bank BBVA has set a goal of converting 50% of its customers to mobile banking by 2019.
The ambitious target comes as the bank records record growth in online sales, topping 37.5% for the first time.
As of the first quarter of 2018, BBVA had 24 million digital customers, of whom 19.3 million operate using mobile devices.
Over the course of 2018, the bank anticipates that digital channel users will represent 50% of its global customer base. By 2019, the objective is to move 50% of its customers to app-based services.
BBVA's mobile app was recently ranked as the best in Europe by analyst group Forrester, citing a wide range of new generation functionality and tools for personal finance management and an excellent user experience. Among recent innovations, Forrester pointed to BBVA Valora, the house-hunting tool that lets users compare prices for both rentals and homes to purchase as well as estimate associated expenses; or Bconomy’s functionality, “Predicted Transactions,” which gives the user a month-end preview of his or her financial status based on recurring expenses.
The bank's plan to ramp up customer numbers follows the recent roll-out of a global development platform, picking and choosing the best UX designs and navigation logic from across the group's global business, enabling faster time to market and a modular build to include local particularities, such as payments by cheque in the US and utility bills in Latin America.