BBVA in Mexico has launched a new mobile app developed by a multi-disciplinary team from offices in Spain, the US and Mexico, marking the first stage of a global roll out that unifies design, functionality and user experience across the group's mobile banking franchise.
Adapted to meet the needs of customers in each geographical area, the new app is built on a global development platform, picking and choosing the best UX designs and navigation logic from across the business.
By re-using components, the approach means faster time to market and a modular build to include local particularities, such as payments by cheque in the US and utility bills in Latin America.
Arriving first in Mexico, the new app will next be extended to Uruguay and Peru, prior to rolling out across the remaining countries in BBVA’s footprint.
Hugo Nájera, head of business development at BBVA Bancomer, states: “This multidisciplinary exercise with the app will allow us to share different developments taking place in other countries under the same platform, selecting the best practices, developing them and enhancing team capacity to deliver mobile banking products and services in the least amount of time possible."
As of the first quarter of 2018, BBVA had 24 million digital customers, of whom 19.3 million operate using mobile devices.