Finextra: the conversation started a decade ago

Finextra: the conversation started a decade ago

Finextra is celebrating a decade of innovation as the leading news service, information resource and community platform for financial technology professionals worldwide.

Launched at the height of the dotcom boom in June 2000, Finextra was a pioneer in establishing a significant community of industry participants, leaders and opinion formers in financial technology. While most of the dotcom generation crashed and burned, Finextra grew stronger year-after-year. This was achieved by building upon principals of community interest, interactivity and engagement, a full five years before such concepts became mainstream.

Over the following decade the site has become an indispensible source of news, views and analysis for the global financial technology community, as an example, last month generating over six million page views from some 110,000 unique visitors.

"Finextra is part of the bedrock of the financial technology industry," says Finextra co-founder and head of content Paul Penrose. "We have a loyal and growing global community, strong industry relationships and an unbeatable deep archive of over 50,000 news stories, all tagged by company, segment and topic for fast search and retrieval. We have, as they say these days, a very Long Tail of content resources."

Today almost 23,000 financial technology professionals receive Finextra's daily newsletters and subject-specific real-time newsflashes, featuring the latest breaking news, industry opinion, and fintech career opportunities, delivered to their desktops. Mobile services can deliver the same news to mobile devices.

"Through the Finextra community our members are able to deepen their relationship with their peers in the industry, by uploading profiles, communicating over our private messaging system, commenting on news and demonstrating their own thought-leadership and viewpoints through personal blogs," says Penrose. "It's become a launch pad for industry opinion and discussion. The conversation about fintech issues starts here." To evidence this, Finextra members have so far posted 3,588 blogs on the site, attracting 3,070 comments from industry peers and generating more than 5 million page views.

More than just a valuable news and information resource, Finextra has woven itself into the fabric of the global financial technology industry, forging strong relationships with influential industry groups, such as the EBA and SWIFT, who value being able to use the Finextra platform to communicate effectively with their members and their extended communities of stakeholders.

"We've come a long way in ten years," says Penrose. "But we're not resting on our laurels. Finextra has always put the needs of the community first. Only by serving their interests we will we continue to flourish."

"During those ten years we have been staffed by a relatively small tight team of probably fifteen or so employees across the whole decade. I'd like to take this opportunity to thank them all for their passion, energy and commitment to delivering a great service to our global community.

"Mostly I'd like to thank you, the readers of this story, who are the members of the financial technology community we serve. I hope you have enjoyed the service we have provided over the past decade and I'd urge you to be proactive in communicating to us how you would like Finextra's services to evolve to meet your current needs and future requirements."

Comments: (6)

A Finextra member
A Finextra member 18 June, 2010, 16:24Be the first to give this comment the thumbs up 0 likes

Congratulations Paul and team!   You've done a fantastic job.   Keep it up! 

George Ravich
George Ravich - Ravco Marketing, LLC - Wilton 18 June, 2010, 17:04Be the first to give this comment the thumbs up 0 likes

Congratulations to Finextra! I couldn't agree more with Paul - that Finextra is indispensible and very much a part of the industry fabric. To all Finextra staff: Thank you for serving the financial technology community so well with a website that is rich with valuable content and a community that is vibrant.

A Finextra member
A Finextra member 21 June, 2010, 03:24Be the first to give this comment the thumbs up 0 likes

Great work, one of the few must reads in my inbox - lets see another 10 strong years!

A Finextra member
A Finextra member 21 June, 2010, 04:22Be the first to give this comment the thumbs up 0 likes

Congrats to you Paul and to the entire team.  I have been following Finextra since the beginning and the comments in this post are not hyperbole.  Finextra is an indispensable part of my daily financial services news.  

Cheers and here's to the next decade!


John Dring
John Dring - Intel Network Services - Swindon 21 June, 2010, 09:49Be the first to give this comment the thumbs up 0 likes

Yep. Keep it going.  I consider myself more Telecoms than Financial Services, but Finextra is still a regular visit for me and keeps me up to date.  Lets have more debate and opinion and keep challenging the status quo.  Good luck with the next 10.

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 21 June, 2010, 10:35Be the first to give this comment the thumbs up 0 likes

Congratulations Finextra! I've been your regular reader for the past six years and look forward to continue reading Finextra well into the future. Finextra serves as a beacon for technology professionals for establishing similar communities and resources in telecom, retail and other technology-intensive industries. Best wishes for the Next 10!