Barclays taps augmented reality for smartphone app

Barclays taps augmented reality for smartphone app

Barclays has released an augmented reality smartphone app to help customers on the move locate their nearest ATM and branch.

The app, which comes pre-installed on Samsung Galaxy handsets, uses technology from Dutch company Layar and can be downloaded to iPhone and Android phones.

Layar combines GPS, camera, and compass to identify user locations and overlay information on screen, in real time.

The Barlays' app directs customers to Barclays Branches, ATM's and Barclaycard contactless retailers throughout the United Kingdom.

Comments: (1)

Elizabeth Lumley
Elizabeth Lumley - Girl, Disrupted - Crayford 27 April, 2010, 15:21Be the first to give this comment the thumbs up 0 likes

Not for Blackberry? :-(