Barclays Bank is set to unveil a blockbuster sequel to last year's successful waterslide ad campaign for contactless payments with a new hi-tech multimedia production featuring a wild rollercoaster ride through the skycrapers of New York City.
Filmed in New York and Hollywood, the shoot for the rollercoaster advert featured a working rollercoaster cart and 40ft of track combined with complex CGI to create to help create a realistic vision of a rollercoaster weaving in and out of the city's skyscrapers. Selected streets in New York were shut down for a day to enable filming with a swinging 'Spidercam' camera to take place. The camera was created especially for the film Spiderman to achieve fast and smooth shots in between buildings.
The four week campaign launches online on YouTube and Barclaycard's facebook page on Friday 22 January with a 60-second advert. It will air on television for the first time on Saturday 24 January on ITV1. A 40-second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using facebook as a hub for all new information about the commercial.
Following on from the success of the Waterslide iPhone game, Barclaycard says it will launch a Rollercoaster download game later in the year.
Paul Troy, head of advertising and content at Barclaycard says: "The success of our waterslide advert was absolutely fantastic and we have built upon that with Rollercoaster which is another great metaphor for how Barclaycard makes payment so simple for our customers."