CBA launches augmented reality iPhone app for home buyers

CBA launches augmented reality iPhone app for home buyers

Commonwealth Bank of Australia (CBA) has unveiled an iPhone augmented reality application for people buying and selling homes.

The app - apparently "coming soon" - pulls data from real estate site and property information and analytics company rpdata to provide customers with data on houses on their iPhone.

When looking at a property using the iPhone camera, buyers get extra information mapped onto the view, including past sales history (on more than 95% of properties in Australia), current property listings and recent sales.

Users can also switch to a list or bird's eye view to pull in insights on properties matching their search criteria and capture data such as demographics, median prices, property hotspots and capital growth trends.

Mark Murray, general manager, consumer marketing, says: "We are leveraging new technology and continually innovating to deliver convenient, relevant and real-time services to make buying a home easier."

The new tool is part of CBA's "2013 Vision", a sleek and glossy future vision of banking in which consumers tap into a range of up-and-coming cutting edge tech tools to handle their financial affairs.

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