Digital Sales

Founded by David Villaseca
Group founded 27 May 2019
Posts 10
Members 4
Group summary

Banks are orchestrating customer interactions with data, AI and tech, to obtain better leads and achieve higher sales conversions

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Willem Lambrechts

How relationships change a sales funnel into a sales pipeline

“In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase.” That is t...

13 Aug 2020
Jamie Nascimento

It’s time for transparent pricing

(Words 910: 3 minute read.) The financial services software sector needs to move away from opaque pricing models. But what should we replace it with? Pricing is a murky subject at the best of times,...

22 Jul 2020
Willem Lambrechts

The Loudest Voice

Governments are cautiously starting to relax the lockdown. Economic life, or what is left of it, starts picking up. Everybody is encouraged to “go digital” and work from home. That is probably fair en...

18 May 2020
Tom Blacksell

Four factors retailers should consider during the Covid-19 pandemic

The long-term economic consequences of the Covid-19 pandemic are still unknown. With large portions of the global economy still shutdown, there is no certainty about when – and how – the economy will ...

29 Apr 2020
David Villaseca

Connecting with Millennials & GenZ candidates in Financial Services: Intelligent talent acquisit

Millennials and Generation Z already represents 49,7% of U.S. population, which is a challenge for the ability to recruit, hire and train a diverse workforce for banks and insurance firms. Millennial

13 Dec 2019
David Villaseca

Are Banks really responsible in a digital world? Challenges on United Nations COP25

This week, we held a discussion on Responsible Banking on the 25th United Nations Climate Change Conference (COP25). It connected different experts from Bank of Spain, Santander, etc. In terms of gre

04 Dec 2019
Willem Lambrechts

NLP AND SALES , PART 1 : COMMUNICATION - an interesting paradox

June 1985, the author of this piece graduates from College. He proudly shows his Certificate titled : "Specialist in marine electronics"! The main subject during the whole curriculum was com...

03 Dec 2019
David Villaseca

How are banks becoming digital sales engines? Marketing Technology and Intelligent Sales

In the era of “Intelligent Banking”, banks are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, they hyper-personalize communic...

31 May 2019