Willem Lambrechts

Willem Lambrechts

Managing Director at Drebbel
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Bio Running a technology brokerage with strong focus on financial services and financial markets. Career History After 4 years in the merchant navy I have been in international B2B technology sales. For the last 4 and a half years I have been running Drebbel Technology Brokers. The 13 years before that I was in charge of the BT Radianz business in Northern Europe.


Fintech innovation and startups


25 May 2021

Funny, it doesn’t sound like that when I attend a sales planning session or a review…the buzzwords popping up in those meetings read like : lead generation, growth hacking, warm and cold calling, C-level introductions, product positioning, etc... Out of curiosity, keeping the title quote in mind, I consulted Google and searched for “TOP 5 technol...

Fintech innovation and startups

Sales for start- and scale-ups : 5 lessons learned

26 Aug 2020

Lesson 1 : Sales should be on the top of your business plan! Do you remember the 4 P’s of the marketing mix? Product Price Promotion Place 3 out of the 4 factors refer to sales, only 1 to the product. The sales plan is as important as the product and the financial plan! Sales, as product development, has its cost. Never underestimate it and take ...

Digital Sales

How relationships change a sales funnel into a sales pipeline

13 Aug 2020

“In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase.” That is the first Google response I received when searching for “sales funnel theory started”. Funnily enough, Lewis did not talk at all about a sales funnel. ...

Digital Sales

The Loudest Voice

18 May 2020

Governments are cautiously starting to relax the lockdown. Economic life, or what is left of it, starts picking up. Everybody is encouraged to “go digital” and work from home. That is probably fair enough for a lot of people conducting tasks that do not involve interactions with clients, suppliers, partners. But how about sales, or looking from th...

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