Willem Lambrechts

Willem Lambrechts

Managing Director at Drebbel
Message Message me Posts: 12 Comments: 6
Bio Running a technology brokerage with strong focus on financial services and financial markets. Career History After 4 years in the merchant navy I have been in international B2B technology sales. For the last 4 and a half years I have been running Drebbel Technology Brokers. The 13 years before that I was in charge of the BT Radianz business in Northern Europe.


Digital Sales

The Loudest Voice

18 May 2020

Governments are cautiously starting to relax the lockdown. Economic life, or what is left of it, starts picking up. Everybody is encouraged to “go digital” and work from home. That is probably fair enough for a lot of people conducting tasks that do not involve interactions with clients, suppliers, partners. But how about sales, or looking from th...

Marketing in Financial Services

NLP and Sales Part II : success has many fathers, failure is an orphan

06 Mar 2020

A couple of years ago, I was involved, as a, or rather, as the sales rep in a multimillion Euro deal between a major bank and a young, very promissing, technology company. Obviously, as the sales rep I was just a member of the sales team that consisted of specialist sales, product manager, engineers and senior managers, each playing his or her ro...

Digital Sales

NLP AND SALES , PART 1 : COMMUNICATION - an interesting paradox

03 Dec 2019

June 1985, the author of this piece graduates from College. He proudly shows his Certificate titled : "Specialist in marine electronics"! The main subject during the whole curriculum was communications. Three years of training resulted in an almost perfect mastery of an art and craft called radio telegraphy. This was an absolute requirem...

Data Management 101


11 Oct 2019

A river is a natural flowing watercourse, usually freshwater, flowing towards an ocean, sea, lake or another river. (source Wikipedia) A lake is an area filled with water, localized in a basin, surrounded by land, apart from any river or other outlet that serves to feed or drain the lake. (source Wikipedia) Is river a synonym for lake? I don't thin...


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