Palo Alto
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David's blog archive

2019 (3)
David Villaseca
Accolade: Blog group founder

David Villaseca

Global Head of CX, Marketing & Sales at Oracle Financial Services Group
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Bio Based in Silicon Valley, global responsible for the development and adoption of Customer Experience, Marketing, Sales and Service solutions for banks, insurance companies and fintechs Career History Digital Banking, Marketing and Sales leader. 20 Years building business across USA, EMEA, LATAM, APAC, for tech corporations (Oracle, Accenture), global banks (BBVA, Santander) and consumer brands (Coca-Cola, LVMH, Peugeot). Board Member of California Chamber of Commerce. Former Forbes Choiseul Top Leaders under 40


Digital Sales

The Adaptive Bank: Integrating Front and Back Office for Superior Customer Engagement

08 Jan 2021

The unprecedented global economic events of 2020 forced financial institutions to reimagine how they engage with customers. The shift in societal norms has heightened the need to improve customer experiences—quickly and in new ways to stay competitive and relevant. Meanwhile, digital consumerization has continued to increase the demand for ultra-p...

Digital Sales

Connecting with Millennials & GenZ candidates in Financial Services: Intelligent talent acquisit

13 Dec 2019

Millennials and Generation Z already represents 49,7% of U.S. population, which is a challenge for the ability to recruit, hire and train a diverse workforce for banks and insurance firms. Millennials & Gen Z in a transforming Financial Services industry Banks and insurance firms are fighting the war for talent - and nearly all major banks are

Digital Sales

Are Banks really responsible in a digital world? Challenges on United Nations COP25

04 Dec 2019

This week, we held a discussion on Responsible Banking on the 25th United Nations Climate Change Conference (COP25). It connected different experts from Bank of Spain, Santander, etc. In terms of green banking, the EU is considering a “green supporting factor” for bank lending: for example, encouraging banks to finance energy-efficient homes, zer

Digital Sales

How are banks becoming digital sales engines? Marketing Technology and Intelligent Sales

31 May 2019

In the era of “Intelligent Banking”, banks are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, they hyper-personalize communications and systematically maximize sales conversion. “Intelligent Sales” is not just about business growth, but also about being relevant to their cu...