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Integrating the Manufacturers value chain

Corporate eBanking services are relatively new in emerging markets and are just beginning to take off.  With many treasurers set to upgrade their payment systems there is an opportunity to provide them with a support system that helps them make all-inclusive decisions on their financial supply chain.

The vast physical dealer network in the emerging markets makes it a lucrative opportunity for banks and corporate institutions to look at innovative delivery channels. The growing integration between these two stakeholders is creating opportunities to cross-sell, and sets a precedent by integrating supply chains with proven technologies that can act as the enablers for fast forwarding to the future.  This is particularly true in the manufacturing industry.

Subaru Kenya, Royal Enfield, Jungheinrich, Kverneland Group, Bata Industrials, Al-Futtaim Motors, Hitachi Construction Machinery, and CMH Commercial International Trucks are just some of the corporations that have increased their dealer network, both within their country and across borders, in the past three years.

Going forward, with the support of their banking partners, corporates are looking to further integrate the network and provide value-add services. Some of the prominent areas where the corporations are looking to close the gap include: crafting in-house payment factories, improving collections, cross-selling products and services, and revitalising in-house cash investment forecasts. The other common objective among manufacturers is to decrease the time to act on order requests.

An e-payment solution that integrates the entire financial supply chain can help manufacturers take the pain out of the dealer network. For example, one of the biggest names in Malaysia’s regional banking industry recently implemented an end-to-end payment and collections solution for a large car manufacturer’s dealer network. The integrated cash management solution is helping the dealers get their orders processed swiftly by merely having them enter the payment request and choose the banking partner from the web-based sales order system. Furthermore the bank is now capable of turning the new stream of income into viable investment opportunities.

There are lots of opportunities for those willing to take an innovative approach in this area – and both corporates and the banks stand to benefit by working more closely together


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