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According to a report by research firm Aberdeen Group, most merchants that have adopted contactless don’t promote those programs to their customers, leading to lower than expected usage and uptake of tap-and-go transactions. Why don't merchants promote contactless if they get so much benefit from it?
The report provides useful insight into the barriers facing contactless today, and ultimately NFC mobile payments in the future, but the conclusions and advice are useless.
See the full blog post at:
http://aneace.blogspot.com/2007/11/report-on-contactlessnfc-problems-gives.html
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Kate Obiidykhata Group Product Marketing Manager at Percona
22 August
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Parminder Saini CEO at Triple Minds
21 August
Alex Kreger Founder and CEO at UXDA Financial UX Design
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