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According to a report by research firm Aberdeen Group, most merchants that have adopted contactless don’t promote those programs to their customers, leading to lower than expected usage and uptake of tap-and-go transactions. Why don't merchants promote contactless if they get so much benefit from it?
The report provides useful insight into the barriers facing contactless today, and ultimately NFC mobile payments in the future, but the conclusions and advice are useless.
See the full blog post at:
http://aneace.blogspot.com/2007/11/report-on-contactlessnfc-problems-gives.html
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This post is from a series of posts in the group:
The Single Euro Payments Area, the Payments Services Directive, the Eurosystem, TARGET2, STEP2, the Euro and related matters.
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