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Peter J Cooper

Peter J Cooper

Peter J Cooper - Cooper Sydney

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Apple iPad Executive Summary

28 January 2010  |  10148 views  |  4

This executive summary should save you 90 minutes of watching the apple keynote video. 

Corporate Update - Apple Inc now has - 

3 online stores now - apps, itunes and new ibooks store 

12 billion downloads to date - across all products, tunes, books, apps 

3 billion app downloads in 18 months since appstore launched 

140,000 apps available on appstore 

250 million ipod sales since 2001 

75 million iphones and ipod touch sales (same OS on these) 

9 billion itunes downloads 

Largest music retailer in the world now 

284 apple retail stores 

125million people with credit card enabled apple web accounts (mainly for online stores) 

Annualised revenues now over $50billion which makes it bigger than Nokia, Sony and Samsung.

Apple is now the largest mobile technology company in the world.


Apple iPad Launch - Key Points 

6 models - 3 wifi + 3 wifi and 3g 

$999 was anticipated industry forecast pricing 

$499 for 16Gb iPad is actual retail price 

60 days until Wifi version is available, 90 for 3g version 

No camera. No voice calling capabilities. Excellent video playback.

Aim is to fit between iphone and macbooks and be substantially better at selected items e.g. ebooks so have launched new reader and ibookstore online to compete with amazon and kindle... 

There is more to this story ... Read the rest of this summary and more about iPad features and Apple commercial views on www.alturnal.com

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Comments: (7)

A Finextra member
A Finextra member | 29 January, 2010, 07:05

"Apple is now the largest mobile technology company in the world."

This statement is fictious and based on (closed source) measuring techniques invented by Apple themselves. Nokia is far bigger in mobile technology when properly measured - this was also brought up in Nokia's press info yesterday.

 

iPad. Too big to carry in a pocket. Has to be put down on a table or lap to use onscreen keyboard efficiently. No multitasking. No flash. No phone.

The only thing I can imagine where iPad beats Nokia N900 is battery life.

 

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Alan Goodrich
Alan Goodrich - Goodrich analytiX Ltd - Harare | 29 January, 2010, 09:07

No built in camera or mic!?! Big mistake... if one is going to carry an iPad around then presumably it is instead of a netbook... so one wants to be able to do video calls using skype, etc...

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Peter J Cooper
Peter J Cooper - Cooper Sydney - Sydney | 01 February, 2010, 00:10

The comment about being bigger than Nokia is based on revenue and is a direct quote from the Apple keynote. I think if Nokia plans to dispute it a press release is not strong enough :-) Apple are three times their size in market cap too I note.

Re: Size I think you are missing the point about which space this fits into, there are plenty of applications where ANY mobile screen is too small, I can't fit my macbook or imac in my pocket either but no one would dispute their success globally with 5-10% or more of new sales in their segments now I believe.

Re: Multi-tasking I agree that might be an issue but they are defining the category. Separately I heard they are working on that for the all the iphone OS devices (including ipod touch and ipad) as a response to android which has limited multi-tasking.

 

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Peter J Cooper
Peter J Cooper - Cooper Sydney - Sydney | 01 February, 2010, 00:12

I agree no camera or mic is a big mistake, they are probably worried about google voice or skype eating into their iphone revenues but also cutting off their nose to spite their face because the camera is crucial for social and many web2.0 business apps now.

I bet we see both camera and mic PLUS multi-tasking in the next version.

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Peter J Cooper
Peter J Cooper - Cooper Sydney - Sydney | 01 February, 2010, 02:05

Some serious and not so serious feedback on the ipad if you have time

http://www.huffingtonpost.com/2010/01/29/apple-ipad-review-photos_n_441770.html

http://www.funnyordie.com/videos/1e630e1274/steve-jobs-addresses-ipad-concerns-with-jony-ive?rel=player and some other less savoury links on the same site.

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A Finextra member
A Finextra member | 01 February, 2010, 10:38

Can you imagine if the iPad could make phone calls? It would be like Dom Jolly in Trigger Happy TV!

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A Finextra member
A Finextra member | 01 February, 2010, 14:47

Great summary.  I wonder if the absence of phone capability is just a continuation of Apple's genius in enticing us all into having lots of different devices ... I can certainly imagine having an iPad on the arm of the sofa or in the kitchen as a handy web terminal (in a house that already has a Nano, Touch, 2 laptops, 2 phones ... )

For me though, the big announcement from Apple this week wasn't iPad, but the fact that Voice over IP (VoIP) calls - like Skype, Fring, etc - will now be allowed from iPhones on the 3G network, something that was previously limited to use over WiFi.

And not just for audio calls - it also opens up on-the-move iPhone video calling, video contact centres and video IVR (IVVR), albeit that they are one-way only so long as the iPhone doesn't have a forward-facing camera.

... and maybe next year the iPad 'S' will do video calling too!

 

 

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After making a heck of a lot of money for his stakeholders over the years by anticipating technology trends and leading strategy and execution, Peter decided to finally invest and consult on his own b...

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