This comes direct from a PayPal press release, announcing that more than a dozen developers have created a new generation of applications built with the
PayPal X global payments platform. Here's a sample from the early movers:
Microsystems, Inc. (NASDAQ: JAVA) worked with PayPal to support application payments in the Java Store Beta and enhancements to the beta user experience. A consumer-facing storefront enabling the discovery and purchase of Java™ and JavaFX™ applications,
the Java Store Beta offers an unequaled distribution mechanism for reaching more than 800 million desktop Java users worldwide and driving potential revenue opportunities through the sale of innovative content.
teamed with PayPal to provide another redemption option for participants in client loyalty and engagement programs. Participants now can redeem their program points for specific PayPal dollar amounts. The money can be deposited into their own PayPal accounts
or can be given as a gift. Participants simply select the PayPal reward from an online catalog, and within minutes they will receive an e-mail confirming the transaction.
the comparison shopping application with more than 3 million users worldwide, now offers mobile payments utilizing PayPal X. PayPal’s first suite of application programming interfaces (APIs), Adaptive Payments, makes it possible for ShopSavvy users to immediately
purchase items through their PayPal accounts after they scan the product barcode with their mobile phone cameras.
today introduced an e-commerce application that allows anyone to easily create a retail store on Facebook. By harnessing the power of PayPal X, customers will now be able to shop from multiple vendors in a single shopping cart, turning Facebook into
an online shopping mall.
uses PayPal X to power its patient payment system, which addresses the payments needs of the $2.3 trillion healthcare market for patient payments. Using Adaptive Payments, the new application allows anyone to easily pay their medical providers online.
today launched as an online store system and social shopping community, connecting independent merchants with shoppers in a social setting. Storenvy's social shopping features allow consumers to interact and see each others' tastes and comments on products
across all stores, creating a crowd-curated selection of "Most Popular" items for new users to discover. Adaptive Payments allows Storenvy shoppers to use one shopping cart and make one payment transaction, even when buying from multiple stores or multiple
And this is just from the beta programme. With the official launch of the PayPal developer platform we can expect plenty more from this direction. If the banking industry doesn't want to be completely sidelined in dictating the future of payments innovation
they need to get with the programme, and at least contemplate similar open platform development strategies.