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5 Investing Platforms That Empower Gen Zs

Generation Z is quickly becoming a force to be reckoned with in the world of investing. With a keen eye for technology and a desire to make their money work for them, Gen Zs are embracing investing like never before.

This generation's digital natives are leveraging their technological prowess to navigate the complex landscape of financial markets. Armed with readily available information and intuitive investment platforms, they are boldly stepping into the realm of stocks, cryptocurrencies, and other assets. Their affinity for social media and online communities has also fostered a culture of sharing investment insights and strategies, further accelerating their financial learning curve. 

Here are five investing platforms that are empowering this generation to take control of their financial futures:


A top favorite among Gen Z investors is FINQ, an AI-powered investment platform that leverages big data and science. Their goal is to replace the limited, biased, and old-fashioned financial advisory system with an AI that provides 100% objective, practical, and continuous investment solutions for every risk level. Founder and CEO Eldad Tamir believes that the next generation of investors should be well-equipped with the necessary tools to make informed decisions, take full control, and invest with confidence.

FINQ stands out by scanning the entire market of financial products and creating a financial profile for every risk level. With the use of big data and artificial intelligence, they rank the entire market, and from this unique ranking, create simple and transparent stock portfolios that outperform the market. Their users get access to a comprehensive stock market ranking, S&P 500, plus access to 3 stock portfolios, each with a portfolio services a different investment strategy.


Robinhood burst onto the scene with its commission-free trading model, making investing accessible to millions of young people. With its user-friendly interface and easy-to-understand features, Robinhood has become a favorite among Gen Z investors. The platform's emphasis on democratizing finance aligns perfectly with Gen Z's values of fairness and accessibility.

Central to Robinhood's mission is its ethos: everyone should have access to the financial markets. In an arena historically marked by exclusivity, breaking down barriers hasn't been a straightforward task. However, Robinhood is reshaping the landscape, making trading intuitive, affordable, and inclusive. The aim is simple: to empower individuals from all walks of life, regardless of their financial status or expertise, to engage confidently in the financial system.


Acorns revolutionizes how everyday consumers save and invest for the long term. With over $19 billion invested by its customers to date, Acorns has emerged as the largest subscription service in U.S. consumer finance, catering to over 10 million everyday Americans. Its mission is to democratize wealth-building by placing powerful financial tools in the hands of all. 

Through Acorns, customers gain access to automated investing in diversified portfolios, a streamlined retirement product, a cost-saving bank account facilitating increased investment, and additional investments from 20,000 brands. Moreover, users can easily invest in their children's futures while staying informed with relevant money news—all within a single app. Acorns' distinctive method involves automatically rounding up everyday purchases to the nearest dollar, appealing particularly to Gen Z investors seeking a hands-off approach.


Committed to ensuring that the public markets are accessible to all individuals is Public. Initially, it pioneered fractional investing, allowing people to invest in fractions of shares. Building on this foundation, Public expanded its vision to offer a comprehensive multi-asset investing experience. Today, users can construct and diversify their portfolios on Public with stocks, Treasuries, ETFs, cryptocurrencies, and alternative assets, with additional investment opportunities on the horizon. Throughout the process, users are equipped with the tools, data, and insights necessary to make well-informed investment choices.

What distinguishes Public is its emphasis on community and transparency. Gen Z investors are provided with the opportunity to connect with friends and influencers, share investment insights, and learn from the wider Public community. This social dimension of investing resonates deeply with Gen Z's inclination towards connectivity and collaboration.


With the increasing acceptance of cryptocurrency into mainstream finance, platforms such as Coinbase are becoming preferred hubs for Gen Z investors eager to delve into this emerging asset class. Offering a user-friendly interface, Coinbase facilitates the buying, selling, and safekeeping of cryptocurrencies like Bitcoin, Ethereum, and Litecoin. By providing educational resources and an intuitive design, Coinbase aids Gen Z in confidently navigating the complexities of digital currencies.

Moreover, Coinbase is spearheading the transformation of the traditional financial system by furnishing a reliable platform that simplifies engagement with crypto assets. This encompasses trading, staking, secure storage, spending, and swift, fee-free global transfers. Additionally, Coinbase plays a pivotal role in supporting on-chain activities and fostering collaboration with developers who share their vision that on-chain represents the future of online interactions.


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