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Paul Penrose

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Paul Penrose - Finextra

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Video extravaganza

A round-up of interesting videos knocking about on the web. Anything worth watching of interest to Finextra community members.

Contactless payments make prime time TV debut

20 November 2008  |  3897 views  |  0

Contactless payment technology is getting a big push in the UK courtesy of Barclays, which has started running a prime-time TV advertising campaign.

The ad features an office drone travelling home from work in a giant water slide, picking up groceries on the move and passing through payment tolls by waving his card at a reader.

It's been an undergound hit on YouTube for a month, where it's picked up over 50,000 views so far. Plenty of positive feedback as well, although most viewers seem more impressed with the waterslide than the card.

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Paul's profile

job title Head of Research
location London
member since 2007
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I'm responsible for editorial content and quality control across the full range of Finextra media.

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Member since 2006
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