Blog article
See all stories »

Contactless payments make prime time TV debut

Contactless payment technology is getting a big push in the UK courtesy of Barclays, which has started running a prime-time TV advertising campaign.

The ad features an office drone travelling home from work in a giant water slide, picking up groceries on the move and passing through payment tolls by waving his card at a reader.

It's been an undergound hit on YouTube for a month, where it's picked up over 50,000 views so far. Plenty of positive feedback as well, although most viewers seem more impressed with the waterslide than the card.

Comments: (0)

Paul Penrose

Paul Penrose

Head of Research

Finextra

Member since

06 Oct

Location

London

Blog posts

307

Comments

248

This post is from a series of posts in the group:

Video extravaganza

A round-up of interesting videos knocking about on the web. Anything worth watching of interest to Finextra community members.


See all