Contactless payment technology is getting a big push in the UK courtesy of Barclays, which has started running a prime-time TV advertising campaign.
The ad features an office drone travelling home from work in a giant water slide, picking up groceries on the move and passing through payment tolls by waving his card at a reader.
It's been an undergound hit on
YouTube for a month, where it's picked up over 50,000 views so far. Plenty of positive feedback as well, although most viewers seem more impressed with the waterslide than the card.
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Head of Research
This post is from a series of posts in the group:
A round-up of interesting videos knocking about on the web. Anything worth watching of interest to Finextra community members.