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Contactless payment technology is getting a big push in the UK courtesy of Barclays, which has started running a prime-time TV advertising campaign.
The ad features an office drone travelling home from work in a giant water slide, picking up groceries on the move and passing through payment tolls by waving his card at a reader.
It's been an undergound hit on
YouTube for a month, where it's picked up over 50,000 views so far. Plenty of positive feedback as well, although most viewers seem more impressed with the waterslide than the card.
Head of Research
06 Oct 2006
This post is from a series of posts in the group:
A round-up of interesting videos knocking about on the web. Anything worth watching of interest to Finextra community members.