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Adam Hughes

CEO
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14 Feb 2024
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Followed by John Sims, Martha Boyle and 5 others you follow

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Latest opinions

Adam Hughes

Modernizing Deposit Account Opening: Why You Can’t Wait Any Longer

Deposit gathering has reemerged as one of the most pressing strategic priorities for financial institutions. According to Cornerstone Advisors’ What’s Going On in Banking 2025 report, it remains the top challenge for banks, while new member growth leads the list of concerns for credit unions. These findings point to a shared realization across the...

10 June 2025 Digital Banking

Adam Hughes

Unlocking Loyalty: The Power of Unifying Deposits and Lending Products

Customer loyalty has eroded significantly, posing a major challenge for banks amid factors like the regional banking crisis and prolonged economic downturns. Most U.S. consumers and small businesses engage with multiple banks, making it challenging for financial institutions to retain and properly engage customers. Research from Consumer Affai...

03 December 2024

Adam Hughes

Are banks leaving SMB lending opportunities on the table?

As financial institutions look forward to setting their strategies for 2024, many are now working under the assumption that the elevated interest rate environment will be the new normal for the foreseeable future. For the small business banking sector, things at first glance may seem particularly grim. A survey of senior loan officers by the Federa...

23 May 2024 Banking and Lending Solutions

Adam writes about

  • retail banking

Adam's opinion archive

  • 2025 (1)
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