23 March 2018
Freddie McMahon


Freddie McMahon - DF2020 Ltd

31Posts 164,444Views 1Comments
Finextra community

Futuristic Banking

Stuff that's out there in the way out and beyond in banking.


27 October 2017  |  2790 views  |  0

Forrester Research has significantly increased its coverage of Chatbots especially for delivering customer service. They are already seeing evidence that chatbots are starting to make a difference where customers used to be frustrated when they get placed in a telephone queue or loop when trying to reach the customer service desk.


The ability for a chatbot to be available 24/7 every day and handle parallel conversations means the customer no longer needs to wait. Their research confirms that customers are used to messaging apps and therefore interacting in a similar way with a chatbot is simply natural. In addition, the convenience of customers engaging the chatbot from their favourite apps is just making things so simple, without the need to switch into a different channel.


Forrester believe the increasing popularity of customer facing chatbots must focus on several key outcomes to be successful:

1.  Deflect customers from expensive live agent support through successful self-service with the chatbot.

2.  Reduce the average handle time for agent-assisted support by managing some of the conversation in the chatbot.

3.  Expand self-service to emerging channels such as mobile apps, social media, and mobile messaging.

4.  Use existing contact center agents and logs of historical customer service interactions to train chatbots.

5.  Identify gaps in knowledge bases used by agents through analysis of chatbot interactions.

6.  Drive new revenue through improved online conversion.


Forrester Research cite Taco Bell in the USA, which has ‘employed’ chatbots to handle frequently asked questions (FAQs) before the customer service desk, either to weed out and handle these routine questions without any human intervention, or to help direct questions that do need human input to the right person.


72% of retailers questioned by Forrester in the US plan to use chatbots during 2018 that blend marketing and customer service for deeper conversations. Though this trend was inevitable it does mask the corporate in-fighting as Marketing, Sales and Customer Services fight amongst themselves for own owns the dialogue.


From a technical perspective Forrester Research have identified four key critical enablers:

  1. Natural language understanding
  2. Machine learning
  3. Dialogue management
  4. Dialogue reporting and analytics


The part that is missing from this research are some of the following issues:

  • Understanding the different methods of dialogue as Natural Language Processing has limitations
  • Supporting an Omnichannel strategy  
  • Protecting the brand from deviant and harmful conversations
  • Ensuring compliance to regulations, policies and procedures
  • Transparency of the algorithms supporting key customer decisions
  • Maintaining a full audit trail of the conversation
  • Redesigning workflows and form filling    
  • Sensing early emergent patterns and changing quickly in response    


But for sure, chatbots are coming into the mainstream of the market.



TagsArtificial IntelligenceRisk & regulation

Comments: (0)

Comment on this story (membership required)

Latest posts from Freddie

Chatbots gaining momentum in mainstream banking

16 March 2018  |  3418 views  |  0 comments | recomends Recommends 0 TagsArtificial IntelligenceInnovationGroupFintech

Chatbots as an enabler for Knowledge Process Re-Modelling

09 March 2018  |  4392 views  |  0 comments | recomends Recommends 0 TagsArtificial IntelligenceInnovationGroupFintech

Complex Knowledge two more examples to why it matters

23 February 2018  |  2680 views  |  0 comments | recomends Recommends 0 TagsRisk & regulationInnovationGroupFintech innovation and startups

Freddie's profile

job title Chatbot Thought Leader
location London
member since 2017
Summary profile See full profile »
Pioneering RegTech Chatbots http://www.chatbotauthor.ai/ http://www.df2020.com/ http://www.chatbotinsider.ai/

Freddie's expertise

Member since 2017
22 posts1 comments
What Freddie reads

Who's commenting on Freddie's posts

Dharmesh Mistry
Ketharaman Swaminathan
Balwant Surti
Emmanuelle Johaadien