No other technologies have transformed lives on the planet as dramatically and as fast as Information Technology has. Interestingly, this dominance is likely to continue in years to come. Firebase is another key ripple that got recognized initially during May 2016 Google I/O summit. Citing its potential to transform different phases from product creation to product marketing, to utilization, monitoring and modernization, Google, now Alphabet, couldn’t stop itself from roping in the company as its subsidiary.

Let’s see the rationale behind the Alphabet’s decision to acquire Firebase.

Extend App Functionality & Capability

Taking away the hassles of backend coding, Firebase allows you to extend the functionality and features of your app effortlessly. Forget about efforts alone, it also reduces the technology investment as server management and scalability are handled automatically in the Cloud. Events emitted by Firebase products, Google Cloud services, or third parties like webhooks, catalyze the functions of the app.

Deliver More Freedom & Security to Users

Take user-experience to a new height by providing space for user-generated content including images, audio, video, etc. Firebase has built-in object storage for Google scale. Allow users to store and share those effortlessly through your web or mobile app. The Firebase SDKs for Cloud Storage is also powered by Google security to check any malicious content being uploaded to your server in any way.

Make Data Synchronization Easier for Users

Being a social creature, we love sharing what we have. Isn’t it? Take advantage of this very human nature to make your information, product or service viral. Firebase provides cloud-based noSQL database to let users sync data between users and devices on real-time. And, thanks to its Realtime Database SDKs that makes data synchronization happens with a lightening-fast pace regardless of the network connectivity. During offline mode, local cache on the device provides the support. So, delight your users by keeping your app relevant anywhere, anytime.

Make Authentication Simpler

Firebase Auth makes it simpler and faster for your iOS users. They can sign up or sign in to your app using a variety of authentication methods including email/password, third-party providers like Google or Facebook, or customarily using their existing profile details. Either have your own interface, or adopt the one available with Firebase Auth. The later can be customized as well.

Make Hosting & User Experience Secure

Firebase brings efficient web hosting tools to make web apps run at their best. There is no time lapse between the pushing of the web assets and their availability to users through the global CDN. Moreover, the accessibility is given through an SSL window. This attribute makes Firebase most appropriate SDK to build financial, banking and social networking app where security is of paramount importance.

Test Apps at Par with DevOps Principle

Its built-in Firebase Test Lab enables developers and testers to work in tandem and deliver a great product free from bugs and inconsistencies. Any built section or functionality of the app can be tested on a series of virtual and physical devices hosted by Google. An absolute real-world usage environment is facilitated by the test lab. Understanding the behavior of the target audience, quality engineering or compliance management team can create multiple relevant test stories or scenarios. The lab presents a comprehensible report of crashes or bugs. Currently, the Firebase Test Lab service is available for Android apps only.

Monitor Performance of your App

Consistency is a key to success. Once the product is built and delivered, you need to monitor the performance of the app at the user’s end. Fortunately, Firebase makes it easier for you. Obtain traces of performance issues with your iOS app right in your Firebase console. To get deeper insights, narrow down the performance tracking based on dimensions like app version, country, device and OS level, and that too without going into any coding complexity. You can also take a note of the app’s startup time and the HTTP requests.

Extend Your Reach with Recommendations

The recommendation is the most powerful selling method. Leverage Dynamic Links feature of Firebase and allow your iOS users to recommend the app to their friends and family. Interestingly, the service helps you transcend the barriers of operating systems and devices. So once your app is recommended to someone, he or she can run the app without being concerned of what device he or she has. The recommendation reaches the recipient as a web link which can be run on any browser. With browsers getting more intelligent, the recommendation can do a bigger favour. If the app is not installed on the user’s device, it will take him or her to the desired app store for a download.

Customize Your App Matching the User’s Interest

The interests of users vary considerably from market to market and from time to time. Thanks, Firebase enables you to parallel their interests by configuring the look and feel along with the features and functionality of a built app with an ease. You can also track the response of the users to the changes, thereby take informed step to make the app more purposeful.

So Firebase is an amalgamation of a host of services enabling technology firms and their clients to make the most of the technology investment.