The growing technology of mobile phones is transforming the way businesses interact with users, whether the user is a consumer, employee, business partner or any smart device.

For rapidly innovating and remaining competitive in a mobile-enabled society, an enterprise and mobile app developers must have a complete mobile application development platform which will be developing apps for iPhone and Android. Below are a few reasons:

• Presenting New Business Opportunities

The cluster and use of large data flow like Internet Of Things (IOT) and Big data has the capability to completely revolutionize services and business models. To enjoy the benefits of this opportunity, many enterprises bringing data analytics in operations that range from upgrading the manufacturing production and value chain to enhancing customer relationships.

Moreover, the MQTT (Message Queuing Telemetry Transport) protocol, which is designed for small mobile devices and sensors, is enabling enterprises to quickly and affordably collect, integrate, and use sensor data.

With a mobile application platform and MQTT protocol, mobile app developers have the devices they need to develop quickly and test applications that bring in more data, varying from users' energy readings and locations to their blood pressure.

• Engaging directly with customer

With the development of mobile technology comes an increase in transaction volume. As a result, an application that starts small can end up drenching an organization’s budget, database, and network. Though, enterprises that organize this increase in data and activity with a mobile-first technique can use the information to serve their customers better.

For example, a bank that uses a better mobile enterprise application platform like mobile banking apps with expanded design patterns and features will have more command over how customers will benefit from an efficient and much convenient mobile banking experience.

Through an efficient mobile-centric design, organizations can collect more data from users, raise more awareness, and eventually interact with users in a more personalized way.

• Enabling Collaborative Application Development

Enterprises are progressively seeking agile platforms that will enable them to interact with a broad range of users and allocate tools for collaborative application development. A platform should enable developers who are developing apps for iPhone to Android and Blackberry to build robust mobile applications which are compatible with various devices.

APIs (Application Programming Interface) complement mobile application development platforms by allowing organizations to employ third-party services effectively and become agile as they free up resource and time that would otherwise be spent on coding. From automobile industry to banking, telecom, insurance, and energy companies are using APIs in order to create the new economy around services. However, there are few challenges that ought to be faced.

Application programming Interface allows top mobile app companies and their supporting Information Technology departments to organize and govern the use of third-party APIs. They create a persistent view of all Application programming interfaces in the marketplace around cost, usage models, legal agreements, and overall dependability, derived by monitoring and metering the API over time.

• Designing for Versatility

As users continue to look for new mobile services and applications, and as pressure grows for updates and frequent releases to keep up with market requirements, organizations must have a mobile application development platform that is adaptable enough to change with the business requirements. With a highly fragmented set of application platforms and mobile devices, a flexible application development platform that includes full support for native, hybrid, and web development is in demand. It is important to have an analysis of the whole hybrid spectrum, which allows the use of HTML5 and native ecosystems while not necessitating the full skill set to develop rigorously native apps.

Open web standards like JavaScript, HTML5, and CSS are the basis of establishing a write-once, run-on-all-mobile-devices platform design. This, integrated with hybrid standards such as PhoneGap, will provide the variability needed to support the most compact results.

Conclusion

In order to stand out in today's competitive market, organizations must accept these challenges and opportunities by taking a mobile-first path to business. Having an extensive application development platform will help an organization do this in a way that is secure, flexible, and manageable, hence creating a preferable mobile experience.