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FinTech in the cloud: are Industry Utilities the new reality?

Industry utilities are fast becoming the new reality in the post financial crisis banking arena, with Know Your Client (KYC) and Collateral Management initiatives already in progress.  The main driver behind this utility model is improved operational efficiency and the associated cost savings, yet many large financial institutions have yet to break through the misconception that ‘inside the firewall’ is always safe and ‘cloud’ is always bad. 

In an ever more challenging regulatory environment, cloud based utilities are the antidote;  tackling the challenges in solitude is costly and offers no competitive advantage.  So why the reluctance to embrace the cloud?

This seems to mainly boil down to an internal lack of clarity between different stakeholders within business and technology teams about exactly what is permitted.  Presented with a lack of certainty and no time to understand the internal policies, external laws and regulations, it seems far easier and safer to do what you have always done and grow your internal IT estate, despite the problems this will bring.    

In many cases this decision can perpetuate the problem, with overburdened teams struggling to host, manage and support yet another system.

As the founder of a cloud based service, I am frequently asked for pricing ‘inside the firewall’ because a cloud solution isn’t viable.  When asked for the rationale behind this, it is rarely forth coming, despite pointing out that prices become artificially inflated if a bank insists on hosting the services internally.  So much of the value resulting from economies of scale and the confidence that an industry standard utility model can provide is eroded in this way.

Fortunately the wave of FinTech businesses challenging the status quo in banking are unconstrained by the same legacy thinking and through the threat of stealing away business share from the established banks they are forcing internal banks policies to be more open minded.  The regulators are doing their bit too, with the Financial Conduct Authority (FCA) in the UK recently publishing proposed 'guidance for firms outsourcing to the cloud and other third-party IT services’.  In this document it is clear that the regulators are challenging banks to review the idea that cloud is ‘bad’ and instead adopt a set of principles to follow when determining the suitability of cloud based utility services on a case by case basis.

Hopefully this common sense approach will accelerate clearer thinking and support more efficient banking, which can only be good for everyone.  Either way it is not a case of ‘if’ cloud based FinTech services become the new norm, but ‘when’.

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Comments: (3)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 18 November, 2015, 13:14Be the first to give this comment the thumbs up 0 likes

As the saying goes, when all you have is a hammer, the whole world looks like a nail. As one who develops GTM strategy for SAAS software, I've all the vested interest in pushing cloud software. However, there are several reasons why banks can't make the switch. As I'd highlighted in 6 Reasons Why Banks Can't Transform Legacy Applications, vendors are as much to blame for this as usual bank-side suspects like legacy, conservative mindset, and so on.

Luke Trigg
Luke Trigg - Logical Construct - London 18 November, 2015, 16:46Be the first to give this comment the thumbs up 0 likes

I agree that there are many considerations to take into account before deciding a SaaS solution is appropriate - there are situations where it certainly isn’t.  


My point is that a balanced decision should be made based on facts and measured benefits, rather than pre-conceived ideas about what is suitable or not - ‘banking standard’ cloud solutions should certainly not have some of the shortcomings you mention in your article, but if they do I can appreciate why they would not be appropriate!

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 19 November, 2015, 07:57Be the first to give this comment the thumbs up 0 likes

Agreed. Unfortunately, there are banking cloud solutions that ail from at least two of the six ills I've listed in my two posts - Low Uptime, Wrong Messaging.

Add to that a new factor: Regulatory ambivalence about SAAS. Just yesterday, I read this in a Finextra article:

'But in new draft guidance, the FCA gives its backing to companies that wish to use "IT services provided in various formats over the internet," as long as "appropriate consideration" is taken "in a manner that complies with our rules".' https://www.finextra.com/news/fullstory.aspx?newsitemid=28132.

Let alone old-school conservative banks, many new age fintech startups will read this paragraph and wonder "can we, can't we" deploy cloud solutions. Not surprisingly, "Regulation biggest threat to fintech growth - survey".

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