That was the question asked by Andrew Martin at
The New Marketing blog site. He'd noticed that postings to
Tom Glocer's blog seemed to be made by two individuals.
The first is Tom Glocer who has posted twice. The other is someone called tom who has posted 55 times.
"Is one of them a ghost writter concocted by an overeager PR machine?" asks Martin.
Well, the answer is no. At least, that's the answer given by the real Tom Glocer, who replied to the post in person.
"There are two accounts one that I use directly and one that my regular, non-PR assistant Jane uses to log-in when I dictate posts from the road," he says in response. "I know it may seem very old fashioned, but when you travel to some of the far-flung corners
of the Reuters world and don't have decent bandwidth in transit, nothing can beat a phoned-in post."
Or in Tom's case - an instruction to your PA to upload your latest speech on free trade at the Wheeltappers and Shunters Club in Shanghai.
Leafing through Tom's less-than-illuminating output, the question that really springs to mind is not 'Does Tom Glocer really blog?', but: 'Why does Tom Glocer really blog?'