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Facebook to pay your rent

Tenants can securely make payments to their landlords through Facebook

Salix Homes, a social housing provider based in Salford, in the northwest of England, is one of the first housing providers in the country to enable its tenants to pay their rent via Facebook, through its payment gateway partner.

The provider, which manages 8,500 properties across central Salford, has launched an app on its Facebook page enabling tenants to contact the housing provider, pay their rent and report any issues.

"These online and mobile solutions enable us to offer a secure payment gateway via online and mobile channels to our tenants, and then receive the data in a secure and timely manner with the rest of our payment information," said Sian Grant, Director of Customer and Neighbourhood Services at Salix Homes.

To use the service, tenants must have their own Facebook account and visit the Salix Homes Facebook page, where they can navigate through the simple system. Salix Homes has used its current contract (with public sector payments specialist allpay) to enable tenants to make a secure payment to their landlord, once in the app, via a secure PCI-compliant gateway using a payment card.

Once linked through to this outsourced and whitelabelled online payments website, tenants can securely make payments to their landlord, store their details and view their payment history. In addition, Salix Homes also enables tenants to make rent payments using their smartphone, by linking out to allpay's online payments website.

"With more and more people paying online, and with the roll-out of Universal Credit across the country, having these options for our tenants is very important and promotes both financial and digital inclusion," added Grant.

In the last eight months, online and mobile app channels together have secured nearly £100,000 in rental income for Salix Homes, so remain vitally important to the organisation.

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Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 01 October, 2014, 12:18Be the first to give this comment the thumbs up 0 likes

Not sure what the average monthly rent is but assuming it to be as low as GBP 250 since the context is "social housing", the share of the online+mobile channel can be worked out as follows:   

  • 8500 properties
  • Total rent collection per month: GBP 2.125M (8500*250)
  • Total rent collection for last 8 months: GBP 17M (2.125M*8)
  • Of which rent collection by Online+Mobile channels: GBP 100000.
  • Therefore, Online+Mobile Income as % of Total Income: 100000/17M = 0.6%

Not sure if there's a typo somewhere but, as things stand, the Online+Mobile channel accounts for less than 1% of the company's income. Any idea how it has managed to become "vitally important" to Salix Homes?

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