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Railsbank launches white label BNPL package for retailers

Railsbank launches white label BNPL package for retailers

Embedded finance experience platform Railsbank has built a white label BNPL product that enables retailers to escape the clutches of shopping apps like Klarna and build their own branded buy now, pay later programmes.

Available to retailers in the UK and Germany this year, the BNPL pakage enables retailers to provide their own branded instalment financing online and in-store. Customers can split payments in up to 36 instalments while retailers can unlock new engagement opportunities during the payment and repayment lifecycle, and link rewards accounts.

Louisa Murray, COO of Railsbank, UK and Europe, says that the current crop of BNPL providers are building consumer brands in their own right, drawing customers away to their own platforms and diluting a retailer’s brand loyalty.

“Our solution means that the retailer’s customer does not see the BNPL provider’s brand, but the brand from which they are buying," she explains. "We want to remove distractions and allow retailers to maximise engagement with their customers. We believe this is a unique offering in the UK and one that will be very popular to a number of different retail verticals including fashion, homeware, travel and sports.”

Comments: (2)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 14 January, 2022, 08:46Be the first to give this comment the thumbs up 0 likes

Is this a return to the century-old practice of retailers offering deferred payment and installment purchase by themselves, albeit with tech-mediation?

Francis Hellawell
Francis Hellawell - Endava - London 28 January, 2022, 07:36Be the first to give this comment the thumbs up 0 likes

@Ketharaman, no not at all, the concepts are related but back in the day, the retailer had a small appetite for this and instrincly knew you in person and where you live, its not just tech-mediation, but a whole political and social step-change?