20 August 2017
visit www.avoka.com

Citi fintech unit taps agile methodologies to craft new mobile app

08 December 2016  |  9804 views  |  0 Apple Pay

Citibank is rolling out a new mobile app that combines banking, wealth management and money movement features on a single biometrically-secured application.

The iPhone app was developed by Citi FinTech, a specialist unit charged with using agile development methodologies to accelerate speed to market for next-generation mobile banking services.

Stephen Bird, CEO, global consumer banking at Citi, says the new product "demonstrates the power and potential of our new agile operating model, a spearhead to leading what's next for our clients and for Citi".

The app was tested with 2500 clients over a five-month period to refine design and prioritise development, with new features added in a series of two-week development sprints. Built using an open architecture incorporating portable APIs, the product can be modified in real time and adjusted for different client needs and markets, says Bird.

Initially tailored for US Citigold clients, the app offers a choice of five methods of authentication, including fingerprint, voice, facial recognition and PIN, in additional to a traditional password.

Once logged in, users can make global transfers to linked current accounts using just an account number, as well as buy and sell equities, ETFs and mutual funds. In the days ahead, Citigold clients will additionally be able to open a new brokerage account in-app.

The app also comes wrapped with a 'Click-to-call' facility, offering 24-hour access to relationship managers and financial advisors for more complex dealings.

"We set out to solve for our clients' more complex financial and investment needs first, which is why many new features are tailored to Citigold clients," says Yolande Piazza, chief operating officer at Citi FinTech. "Utilising an agile operating model, the team was able to design, build and deliver in months what previously would have taken years to do. We co-created this product with our clients and deeply appreciate their time and input. We will monitor engagement and feedback, improve in real-time and then expand to more clients and markets."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Citi Ventures gets new boss

Citi Ventures gets new boss

30 November 2016  |  4989 views  |  0 comments | 4 tweets | 1 linkedin
Citi makes Aussie branches cashless

Citi makes Aussie branches cashless

17 November 2016  |  6570 views  |  1 comments | 18 tweets | 15 linkedin
Citi unveils global API developer hub

Citi unveils global API developer hub

11 November 2016  |  11679 views  |  0 comments | 24 tweets | 19 linkedin
Citi to launch own-branded digital wallet

Citi to launch own-branded digital wallet

10 November 2016  |  7040 views  |  0 comments | 13 tweets | 15 linkedin
Citi adds ability to dispute charges to app

Citi adds ability to dispute charges to app

02 November 2016  |  6172 views  |  0 comments | 10 tweets | 9 linkedin
Citi Ventures invests in Feedzai

Citi Ventures invests in Feedzai

19 October 2016  |  7442 views  |  1 comments | 9 tweets | 15 linkedin
Citi joins Early Warning as banks prepare all-out assault on digital rivals

Citi joins Early Warning as banks prepare all-out assault on digital rivals

29 September 2016  |  6533 views  |  0 comments | 13 tweets | 7 linkedin
Citi taps JPMorgan's Gavin Michael to lead consumer bank tech ops

Citi taps JPMorgan's Gavin Michael to lead consumer bank tech ops

16 August 2016  |  5472 views  |  0 comments | 2 tweets | 3 linkedin
Citi fintech chief Heather Cox quits for USAA

Citi fintech chief Heather Cox quits for USAA

12 August 2016  |  12002 views  |  1 comments | 3 tweets | 5 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.worldpaymentsreport.comvisit www.dorsum.eudownload the paper now

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
9727 views comments | 23 tweets | 23 linkedin
Norwegian banks and startups form fintech clusterNorwegian banks and startups form fintech...
8162 views comments | 19 tweets | 23 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
7805 views comments | 10 tweets | 7 linkedin
hands typing furiouslyWhy Is Risk Analytics Important?
7558 views 0 | 2 tweets | 1 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
7042 views comments | 14 tweets | 13 linkedin

Featured job

Find your next job