Citi's head of fintech, Heather Cox, is leaving the bank to join USAA as chief technology and digital officer.
Cox joined Citi from Capital One in 2014 as chief client experience, digital and marketing officer at the global consumer banking business.
Last October she was picked to lead a new fintech unit tasked with making the US banking giant ready for a "mobile first" future.
Reporting to CEO Stuart Parker, in her newly created role at USAA Cox will lead a team that includes IT, digital strategy and operations, and experience design.
Says Parker: "Heather’s appointment reinforces our service commitment in fast-moving areas like digital, technology and user experience. She’s the right leader to take us where we’re going."
Adds Cox: "USAA is known for innovating and delivering an excellent member experience for the military community. I can’t wait to join the team."