Societe Generale to standardise on Siebel

Societe Generale to standardise on Siebel

Societe Generale is to use technology from Siebel Systems to deliver a multi-channel customer information management system to 21,000 front-line banking staff. The bank's deployment is one of the largest-ever implementations of Siebel eBusiness applications in Europe.

The French bank is to use Siebel eFinance to create a unified multichannel customer information management system for retail sales, service and marketing staff in 2000 branches and ten call centres throughout France. Bank staff will use the system to stay apprised of individual customer activity across multiple financial and insurance products, branch locations and communications channels -including email, phone, fax and WAP-enabled mobiles.

"We have very ambitious goals for growing our customer base, and with increasing competition from sources including Internet-based banking groups, we must focus on long-term customer loyalty," says Daniel Bouton, CEO, Societe Generale.

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