19 October 2017

Banque Worms selects Siebel for CRM

29 November 2000  |  2751 views  |  0 Banque Worms selects Siebel for CRM

Axa Group's French subsidiary Banque Worms has selected Siebel Systems' eFinance application to create a single, comprehensive customer information management system.

By standardising on the eFinance solution, the bank aims to create a unified, multichannel customer information management system that will enable sales and marketing teams to capture customer interactions and work seamlessly across multiple channels - whether by phone, fax, Web, or over the counter.

Sales professionals will use the system to share vital customer data, and collaborate on customer campaigns. Marketing representatives will be able to gain insight into customer preferences and target promotions accurately, claims Siebel, as well as monitor results and adjust campaigns to improve response rates.

Frederic de Pelleport, assistant general manager of Banque Worms believes the introduction of the system will significantly boost the effectiveness of the bank's cross-selling capabilities: "We anticipate that our implementation will not only improve our response to customers' needs, but also increase our productivity - so significantly that we expect to recoup our investment in just 30 months."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

UFF of France turns to Siebel for customer information system

UFF of France turns to Siebel for customer information system

02 November 2000  |  2493 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.fivedegrees.nl Register now

Top topics

Most viewed Most shared
Ripple looks to drive bank adoption with $300m XRP rebate programmeRipple looks to drive bank adoption with $...
15649 views comments | 12 tweets | 4 linkedin
Swift positive on blockchain, but big challenges remainSwift positive on blockchain, but big chal...
8810 views comments | 16 tweets | 22 linkedin
satelliteGates Foundation backs Ripple collaboratio...
7911 views comments | 13 tweets | 10 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
7050 views comments | 9 tweets | 17 linkedin
Santander InnoVentures leads $6m funding round for Mexico's ePesosSantander InnoVentures leads $6m funding r...
6180 views comments | 6 tweets | 3 linkedin

Featured job

Competitive base, commission, benefits
London, UK

Find your next job