18 January 2018
visit http://response.ncr.com

Banque Worms selects Siebel for CRM

29 November 2000  |  2785 views  |  0 Banque Worms selects Siebel for CRM

Axa Group's French subsidiary Banque Worms has selected Siebel Systems' eFinance application to create a single, comprehensive customer information management system.

By standardising on the eFinance solution, the bank aims to create a unified, multichannel customer information management system that will enable sales and marketing teams to capture customer interactions and work seamlessly across multiple channels - whether by phone, fax, Web, or over the counter.

Sales professionals will use the system to share vital customer data, and collaborate on customer campaigns. Marketing representatives will be able to gain insight into customer preferences and target promotions accurately, claims Siebel, as well as monitor results and adjust campaigns to improve response rates.

Frederic de Pelleport, assistant general manager of Banque Worms believes the introduction of the system will significantly boost the effectiveness of the bank's cross-selling capabilities: "We anticipate that our implementation will not only improve our response to customers' needs, but also increase our productivity - so significantly that we expect to recoup our investment in just 30 months."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

UFF of France turns to Siebel for customer information system

UFF of France turns to Siebel for customer information system

02 November 2000  |  2511 views  |  0 comments

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.fivedegrees.nlvisit www.capgemini.comvisit www.ebaday.com

Top topics

Most viewed Most shared
Europe begins Open Banking era in subdued styleEurope begins Open Banking era in subdued...
10471 views comments | 32 tweets | 36 linkedin
Crypto mining threatened by power capacity concernsCrypto mining threatened by power capacity...
10046 views comments | 17 tweets | 18 linkedin
Exchanges call for global fintech standardsExchanges call for global fintech standard...
9731 views comments | 17 tweets | 14 linkedin
Wells Fargo to close 900 branchesWells Fargo to close 900 branches
9627 views comments | 14 tweets | 16 linkedin
KFC introduces Bitcoin BucketKFC introduces Bitcoin Bucket
9184 views comments | 17 tweets | 16 linkedin

Featured job

Competitive base + commission
New York City, NY - USA

Find your next job