17 October 2017
Register now

UFF of France turns to Siebel for customer information system

02 November 2000  |  2493 views  |  0 UFF of France turns to Siebel for customer information system

Union Financiere de France (UFF), is to standardise on Siebel eBusiness Applications in a bid to create a single, multichannel customer information management system.

Francois Lesieur, managing director of UFF, says the technology will be used to help sales, service and marketing professionals to better understand, anticipate and respond to customer needs.

UFF provides financial consultation services to more than 115,000 private and 15,000 corporate customers regarding selection and management of investments, life insurance, mutual funds and property. UFF investment advisors typically call on prospective and established customers in person to discuss complex and significant transactions. The Siebel system is to be deployed to enable UFF agents to capture these discussions or update records to maintain a complete history of service in one unified repository.

The repository, which will include a complete record of all customer interactions with the bank across all channels, will be accessible by 1100 UFF customer services representatives and used to deliver personalised financial planning advice. The information will also be used for planning and implementing targeted marketing campaigns.

Lesieur has great expectations for the system. "We expect UFF will achieve gains in productivity as well as customer retention," he says.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.innotribe.comvisit www.temenos.com

Top topics

Most viewed Most shared
Ripple looks to drive bank adoption with $300m XRP rebate programmeRipple looks to drive bank adoption with $...
14427 views comments | 11 tweets | 3 linkedin
Taiwan's Far Eastern International Bank suffers malware attackTaiwan's Far Eastern International Bank su...
13058 views comments | 16 tweets | 22 linkedin
Monzo fends off suitors as current account upgrade beginsMonzo fends off suitors as current account...
8954 views comments | 17 tweets | 14 linkedin
Swift positive on blockchain, but big challenges remainSwift positive on blockchain, but big chal...
7898 views comments | 15 tweets | 20 linkedin
Ripple blockchain network hits 100-member markRipple blockchain network hits 100-member...
7596 views comments | 13 tweets | 13 linkedin

Featured job

circa £250K total package

Find your next job