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I think it is a bold move. And a good one.

While many in the brand business are self-important fashionistas, Pentagram are definitely a class act, delivering many really solid brand marks, over many, many years.

As a side note, I'm surprised how many businesses still persist with logo/brand executions, that are utterly unsuitable for today's digital world.

I think the point here is that a CEO of a global bank has said it. Rather than the CEO of a tech company or a fintech.

No-one expects all the incumbent banks to disappear but only a few years ago no senior exec at a major bank would have said these words out loud.

Now we have seen CEOs at BBVA, JPMorgan and others all make similar statements around the imperative for reinvention and the existential threats banks face. This recognition is a healthy sign for banks. 

Agreed. 10/10 for creativity.

What's the actual news story here?

Bank pays for a few pairs of trainers to appear young and trendy?

Does the Wonga story offer any constructive learning for a later generation of more clearly defined 'fintechs'?

Do we think this is a pivot, diversification or courting?

Interesting to see how this plays out.

Monzo got lots of airtime recently for simply twisting its card design from landscape to portrait.

But making a brand statement through hard core design and metal packaging might not outweigh the cost.

All the millennials I know are looking for a great deal first and foremost. They are the indebted, coupon using generation.

Interesting. Singapore would have a strong story to become a logical home for security initiatives in APAC. Worth keeping an eye on.

A good initiative by Scotiabank.

Separately, I do wonder how many banks - or indeed fintechs - might already find some of 'their' code on Github, courtesy of either developers on the payroll or contractors.

Reassuringly sensible comments. We can't expect institutions to catch up on using contemporary channels and techniques, if they don't get some latitude for experimentation. Snapchat is probably a bit of an outlier for the Bank of England but the budget here is relatively trivial. We can't criticize the financial sector for being detached from the mainstream and then knock them for exploring ways to get closer.

More interestingly, I've noticed the bank will be livestreaming the financial stability report announcements on stress testing via Youtube. Which, while not exactly bleeding edge, is to be applauded.