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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Ketharaman's comments

clear
For Brits, BNPL means buy now, worry later

Lame protests about BNPL. Consumers should take responsibility for their actions. If banks and fintechs don't give credit, they will be accused of elitism. If they do give credit, they will be accused of irresponsible lending. End of the day, democratizing credit via BNPL, secured credit card etc. are net positive for GDP. 

15 Jul 2021 09:34 Read comment

Mastercard barred from onboarding customers in India for breaking data storage rules

In "accusing the *firms* of violating data storage rules", did you mean MasterCard, in which case the plural "firms" is a typo OR did you mean Issuer Banks, in which case the plural is correct?

This is a non-trivial question since, AFAIK, MasterCard does not sell or onboard new customers of its debit card and credit card, only Issuer Banks do. A ban on adding new customers would mean MasterCard can't sign up any more Issuer Banks for its cards. IMO, that's not such a big deal given that all Issuer Banks that wanted to issue MasterCard have already done so.

If RBI outlawed all existing MasterCard debit cards and credit cards, that could move the needle on MasterCard's compliance of said law.

15 Jul 2021 09:24 Read comment

Traditional banks must move away from a one-size-fits nobody digital approach

In our discussions with banks on this subject, a recurring theme that comes up is that personalized offers will likely entail personalized price and personalized terms and conditions. Most banks feel that's asking for trouble from customers, activisits and regulators by way of allegations of misselling.

Going by the random kind of things for which banks are made fall guys - e.g APP Fraud in UK, Overdraft Protection Fees in USA, etc. - I don't disagree with them on this one. (I'm skipping other challenges like privacy, creepiness, etc. that don't bear repeating.)

12 Jul 2021 16:47 Read comment

Open Banking To Open Finance: The Path To Fairer Finance

In USA, Plaid harvests banking creds by Phishing and collects bank account info by Scraping. They said that can't happen in EU because of PSD2 etc. But, then, Tink, the only aggregator that seems to have got some traction in EU does use scraping, not API.

There's too much gap between theory / regs and practice / traction.

You may tell companies to focus on security first but the successful companies are doing exactly the opposite of that.  

I've always believed that customers don't give a damn about security. After the Visa-TINK M&A, I'm wondering if EU regulators don't, either.

09 Jul 2021 15:39 Read comment

Will a Brexit kill Britain’s fastest growing industry?

London fintechs enjoy record VC investment

Enough said about my prediction that Brexit won't kill UK / London Fintech!

 

09 Jul 2021 15:23 Read comment

Over half the world’s population will use mobile wallets by 2025, says Boku study

The article is silent about UPI-based mobile wallets / mobile payment apps in India. While we keep hearing about UPI payment volume and value, I can't find any user count figures handily. But, between leading apps PhonePe, Google Pay, et al, I wouldn't be surprised if there are 200M UPI users in India. 

But there's a challenge in using these stats to make inferences about current or future users: Overlap in usage. Many AliPay users also have WeChat Pay. Many PayTM users also have PhonePe and Google Pay. It's very difficult to say how many unique mobile payment users are there. 

Besides, many / most mobile payment users also use cash in all countries (except perhaps China, Sweden), so it's difficult to substantiate the extent of cash displacement by mobile payment apps with high level stats.

09 Jul 2021 15:09 Read comment

Fintech Startups Disrupting the Whole Industry

I don't know how old your $7B figure is but it's definitely not the latest. ICYMI, Robinhood just filed for IPO at an expected valuation of $30-40B.

Re. 26,5 trillion dollars, you first call it "value", which makes it a STOCK-equivalent metric like market cap but then you compare it with GDP of USA and China, which is a FLOW-equivalent metric like Revenues. Obviously the same figure can't be both Stock and Flow. Which of the two is it?

07 Jul 2021 14:48 Read comment

Chase customers become instant billionaires

I have a solution that would prevent these types of financial transaction mistakes from happening and it's by requiring management to cough up fines from their own pockets.

It's 2021, it's extremely lame for one of the largest banks in the world to let such technical glitches happen.

FINRA recenty fined RobinHood for, among other infractions, wrongly posting a 6-figure debit balance in a customer's account, who committed suicide when he saw the huge debt he owes on margin trading. 

I hope the regulator slaps a similar fine on JPMC for this snafu - and also that the fine is docked to the management's pay. 

05 Jul 2021 09:52 Read comment

For Revolut, points means prizes

Hope some overzealous reg doesn't put a stop to Revolut's gamification - the way Robinhood was told to stop the confetti shower on its stock trading app!

On a side note, ICICI Bank in India rewards banking activity with Payback Points. Not quite as fungible as blockchain based loyalty program but arguably more valuable than points that can be redeemed only with the bank that issues it. 

02 Jul 2021 12:53 Read comment

Visa to acquire Tink for €1.8 billion

LOL I expect exactly the opposite.

While other aggregators in USA were focusing on best practices like token-based account authentication and API-based data access, Plaid uses phishing to harvest credentials and scraping to gather data, a strategy that helped it grow more rapidly and steal a march over its rivals. Given Visa's love for Plaid, I'm guessing it showed interest in Tink because Tink uses scraping. We all know the problems with scraping but that hasn't stopped the scrappy technology from being the driver of success of many aggregation companies so far. 

In any case, AFAIK, PSD2 does not forbid scraping.

28 Jun 2021 10:50 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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