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Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
All marketers will know the frustration of customer databases that do not align. When planning global campaigns, the answer is redefining key customers and using global tools to understand and target ...
Not all plans for wealth building are confined to your home country’s borders. There are plenty of international options that you can consider. One of them happens to be offshore real estate. If this ...
Including precious metals, especially gold, in an investment portfolio is one of the best strategies to ensure your assets are diversified. As with all types of investments, the value of gold can incr...
Not only just the get-rich-quick enthusiasts surmount the crypto space but also the budding entrepreneurs. Some enter the space to invest, while others raise funds (for their projects). Initial DEX of...
International banking has long included options for different businesses and commercial entities to establish accounts around the world. In some cases, the structures of those corporate bank accounts ...
Consumer finance is an extremely competitive space. Banks, lenders and credit card providers are battling against one another to win over new and existing customers with tailored reward incentives, fl...
The way fintech, financial services, and banking clients purchase has fundamentally changed. Buyers are more informed than ever and know when they’re being sold to. And nobody wants to feel sold to. W...
Marketers and leader are always wondering making their campaigns more productive and efficient via multi-channel communication with the support of self-learning and decision-making emerging technologi...
Building credibility is complex. It can take a lot of time to build your ideal customers’ trust. Not to mention, it takes even more work to maintain it. But credibility is key for Fintech businesses....
We live on tick and that’s OK. People want to buy a car, house or go to university right now. No one wants to wait years until the required amount accumulates. So, people take out loans to enjoy life ...
The emergence of digital technologies and communication channels is pushing ahead a change in paradigm within the fundamental concept of marketing. Marketing consists in creating value to customers ...
Affiliate marketing programs are becoming more and more popular, especially with the global fintech sector. This performance-based marketing tool has proved itself as a great way for a business to rea...