Elena Berestovaya

Elena Berestovaya

Owner, Chief Marketing Officer at Ubanksy.com, UpTrader Software Design
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Top-5 Forex CRM Providers 2024

19 Oct 2023

Choosing a Forex CRM is a significant decision, as its capabilities can shape the trajectory of your business. Yes, it requires thorough research to pinpoint the right fit. While this process might seem daunting and exhaustive, it's absolutely crucial. Ultimately, the decision often boils down to a balance of cost and quality. But there are subtle...


How to Choose Best Forex CRM for Your Brokerage?

07 Sep 2023

Currently, in the Forex Fintech market, there are numerous CRM systems offered for brokers. So, on what criteria should one select the best CRM for your brokerage company? We present a list of parameters based on the requests of clients from Forex CRM Provider UpTrader that will help guide your choice. The CRM should be designed specifically for...


A-book/B-book brokers: what the difference is and how to make a right choice

14 Aug 2023

Ever pondered the difference between A-book and B-book risk models in forex while selecting a broker? Or considered which model suits your brokerage venture best? What do these terms imply? Who acts as a forex market maker? How much do these brokers really make? Let's dive deeper! At first glance, forex trading seems straightforward for traders: c...

Marketing in Financial Services

Be Picky! - A Working Marketing Strategy for New Forex Startups

24 Feb 2023

At UpTrader, we often come across forex brokers who struggle with stagnant sales growth. To address this challenge, they may try various approaches such as improving their software, adding new assets, changing their workforce, or seeking out new Forex CRM systems. While all of these strategies have their merit, let's explore some marketing advice ...