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Kerry's blog archive

2021 (2)
Kerry Leech

Kerry Leech

Co-founder at Roo & Eve
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Career History Over 17 years experience creating demand and writing content for banking and financial services clients.



The ultimate guide to B2B marketing fundamentals for fintech's

06 Sep 2021

While building a great product is the first step towards revolutionising this industry, deploying the right B2B fintech marketing techniques is often a challenge in an increasingly saturated market. We know first-hand what it’s like to run a business and how tricky it can be to find the time to dedicate to your own marketing. But without it, you r...

Marketing in Financial Services

5 demand generation tips for B2B Fintech, data, and consultancy firms

19 Aug 2021

The way fintech, financial services, and banking clients purchase has fundamentally changed. Buyers are more informed than ever and know when they’re being sold to. And nobody wants to feel sold to. When we say people hate to be sold to, we mean they hate feeling manipulated, pressured, and in every other respect prevented from making up their own ...

Marketing in Financial Services

Building credibility: The key to winning B2B Fintech clients

30 Jul 2021

Building credibility is complex. It can take a lot of time to build your ideal customers’ trust. Not to mention, it takes even more work to maintain it. But credibility is key for Fintech businesses. Now that almost every product has some kind of AI or automation feature, why should customers choose yours? People may appear excited about your tec...